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Woodpecker

Campaign
Agency Network: 
Published/Aired: 
December 2008
Eco-Systèmes:  Woodpecker

Description

Print advertisement created by Y&R, France for Eco-Systèmes, within the category: Industrial, Agriculture.

Caption

Together, we can stop polluting by recycling.

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Copywriter: Pierre-Antoine Dupin
Art Director: Louis Carpentier
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Highest Rated

Guest's picture

i like art

Guest
A.G. Pennypacker's picture

I like these a lot.

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"I have a screen name because not having one is for pussies."

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Guest's picture

i like art

Guest
Guest's picture

i loveeeeeee this campaign

Guest
NatalieM's picture

A very good point!

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

sharonjackson's picture

Brilliant.

sharonjackson
Activity Score 157
Web Designer/Developer at website and graphic design |

SJackson

Guest's picture

lovely!

Guest
Wordnerd's picture

i guess i'm the only one who doesn't get the connection here. 'nature doesn't need you old electric drill'?? it doesn't need any at all. what has this got to do with recycling? am i supposed to get a trained woodpecker or what? i'm out.

Someone please explain if i'm not getting something important here

Wordnerd
Activity Score 6692
Copywriter
sharonjackson's picture

I can explain. Nature already has a hair dryer, a drill a tape recorder etc. etc. You don't need to throw yours into the garbage or worse, out into the woods someplace. You can recycle those things.

This agency is using the gimmick of an old 1940's? nature book with that odd coloring and old fashioned fonts just to make a beautiful statement.

sharonjackson
Activity Score 157
Web Designer/Developer at website and graphic design |

SJackson

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