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Parrot

Campaign
Agency Network: 
Published/Aired: 
December 2008
Eco-Systèmes:  Parrot

Description

Print advertisement created by Y&R, France for Eco-Systèmes, within the category: Industrial, Agriculture.

Caption

Together, we can stop polluting by recycling.

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Copywriter: Pierre-Antoine Dupin
Art Director: Louis Carpentier
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Highest Rated

Guest's picture

would like to see this ad in french....tks

Guest
Guest's picture

would like to see this ad in french....tks

Guest
annasamara's picture

I like these. Nice and cohesive artdirection.
What I absolutely love about them is that the logo is a part of the composition,
not just an after thought stuck in the corner.

Annya A.Uslontseva
www.auadesign.com

annasamara
Activity Score 79
Freelance graphic designer
Dale's picture

Okay the art direction is rather nice; certainly nothing amazing but not bad. The concept and the copy on these just leave me scratching my head. What exactly are we advertising? What exactly is the audience supposed to take away from this? What's the call to action? Of course it's recycle rather than throw away, but the only way we know that is a line tacked on at the end.

Perhaps it is something lost in translation but I don't understand how the copy works with the concept. Nature doesn't need your old whatever... Okay. The addition of the stop pollution by recycling feels forced and doesn't fit with the rest of the ad.

I think these could be good ads, but at the moment I doubt they'll resonate.

- The only thing rarer than a good ad is a good guest comment -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

SeanMartin's picture

Both of these are like two concepts shoved together in the hopes the reader will make the connection. Problem is, they carry much the same visual weight without enough to bridge them. Sure, I get the whole thing of the wild feather crown and the parrot speaking -- but it's really forced, especially with the numbering on the exploded view.

--------------------------

No, I am not a media buyer.

SeanMartin
Guest's picture

I hate ghost ads.

Guest
Guest's picture

the guy who hates ghost ads
don't go through this website

Guest
STRTLRS's picture

It doesn't get much clearer than this. Those who find this to be "forced" or "lost in translation" are just jealous they didn't think of it. This works very well.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

SeanMartin's picture

Right.....

--------------------------

No, I am not a media buyer.

SeanMartin
Dale's picture

I have no problem with people telling me I'm wrong about an ad but I'm certainly not jealous. I disagree with you and find your statement that it doesn't get clearer than this to be wrong. Viva la difference.

Personally, I would love to find out the recall on this. If you're right and I'm wrong, I'll happily eat crow and file this away as one of those ads that worked where I thought it failed.

Of course at the moment I still think I'm right.

- The only thing rarer than a good ad is a good guest comment -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

The idea being, "Nature already has a tape recorder -- a parrot." But the ad doesn't say exactly what you should DO with your old tape machine. Maybe I should just leave it in my attic?

Guest
NatalieM's picture

Good point. These ads need a call-to-action. Answer, "How can I help to recycle? What do I do?"

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

sharonjackson's picture

With respect Natalie, if you had everything you request in these ads, the beauty and simplicity would be lost.

I know perfectly well what to do with my old hairdryers and tape recorders and if I don't, I know where I can go online to find out.

I think these ads speak to people who know perfectly well that they should recycle, but don't take that extra step due to laziness? Time constraints? Lack of concern?

These ads are a colourful, tasteful, whimsical way to remind us to do what we know we ought to.

sharonjackson
Activity Score 157
Web Designer/Developer at website and graphic design |

SJackson

Guest's picture

i agree with media buyer comment

Guest
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