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Cockatoo

Campaign
Agency Network: 
Published/Aired: 
December 2008
Eco-Systèmes:  Cockatoo

Description

Print advertisement created by Y&R, France for Eco-Systèmes, within the category: Industrial, Agriculture.

Caption

Together, we can stop polluting by recycling.

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Copywriter: Pierre-Antoine Dupin
Art Director: Louis Carpentier
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Highest Rated

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realy i like this campaign.....................

Guest
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loved it...

Guest
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realy i like this campaign.....................

Guest
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Weakest of the lot. And as beautiful as this campaign looks, I struggle to find the relevance of pollution as a CTA. Are the ads asking us to not use these "old" machines as they pollute the Earth? Or to recycle these old machines by using its individual parts and not throw it into the wild? Then I am a little lost, do people even throw their old battered machines into the wild? Or is Nature now representative of everything on Earth? Nevertheless, a lovely thought for the first two ads. Kudos!

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Wonderful:)

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