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Onion

Campaign
Agency Network: 
Published/Aired: 
January 2010
Ecomist:  Onion

Description

Print advertisement created by Y&R, South Africa for Ecomist, within the category: House, Garden.

Caption

Eliminates odours

Advertising Agency: Y&R South Africa
Chief Creative Officer: Mick Blore
Executive Creative Director: Liam Wielopolski
Copywriter: Lwazi Mkhize
Art Director: Tanya De Lange
Art Buying: Katherine Legg
Photographer: Michael Meyersfeld
Photographic / Lighting assistant: Benson Makamo
Retouched by: Wilfred Horne
Model Maker / Stylist: Tony Collins (I&E Models)
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Highest Rated

alishia's picture

My word you are a bunch of idiots!!! This ad is brilliant!! The product is so good that it will even make the worst smells (like onion, cigarettes and fish) smell like beautiful flowers! And this is reinforced in the excellent execution! A stunning example of juxtaposition to create a beautiful advert. For all those that have issues with it, go back to analysing OMO boxes you tin foiled retards!!

alishia
Activity Score 2
Graphic Designer at Brandbar Advertising
thedesignaddict's picture

Why would an orchid smell like an onion? (and incidentally, I would never have known these were onions if not for the title of the ad. That goes for the other fish execution as well.)

thedesignaddict
Activity Score 5403
Art Director at Freelance
Hibon's picture

You should feel that this product eliminates odours... but this ad smells onions !

Hibon
Activity Score 3734

Simple ideas are the best !

CurryJ's picture

As in my comment on the previous ad...this might work better if the headline was something like 'No place for odours to hide'....

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

kripaakar's picture

This ad miserably fails

kripaakar
Activity Score 522
Administrative
Ello_der's picture

It looks amazing and gets the point across clearly. I don't know why people try and be too smart on ads of the world these days. Well executed.

Ello_der
Activity Score 22
mark3r's picture

They almost had something, but decided to go the mediocre route.

mark3r
Activity Score 1949
Art Director at Scout
rakel's picture

doesnt work. the ad sells completly the opposite. its like your gonna have that odor at your place

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
cruzialx's picture

I like it.
Very simple
Flowers have fragrances if its not fragrant then its an unpleasant smell.

cruzialx
Activity Score 194
Affinity Express Inc.
alishia's picture

My word you are a bunch of idiots!!! This ad is brilliant!! The product is so good that it will even make the worst smells (like onion, cigarettes and fish) smell like beautiful flowers! And this is reinforced in the excellent execution! A stunning example of juxtaposition to create a beautiful advert. For all those that have issues with it, go back to analysing OMO boxes you tin foiled retards!!

alishia
Activity Score 2
Graphic Designer at Brandbar Advertising
rolling.stone's picture

please choose your original name among given below

Mick Blore
Liam Wielopolski
Lwazi Mkhize
Tanya De Lange
Katherine Legg
Michael Meyersfeld
Benson Makamo
Wilfred Horne
ony Collins

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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