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Fish

Campaign
Agency Network: 
Published/Aired: 
January 2010
Ecomist:  Fish

Description

Print advertisement created by Y&R, South Africa for Ecomist, within the category: House, Garden.

Caption

Eliminates odours

Advertising Agency: Y&R South Africa
Chief Creative Officer: Mick Blore
Executive Creative Director: Liam Wielopolski
Copywriter: Lwazi Mkhize
Art Director: Tanya De Lange
Art Buying: Katherine Legg
Photographer: Michael Meyersfeld
Photographic / Lighting assistant: Benson Makamo
Retouched by: Wilfred Horne
Model Maker / Stylist: Tony Collins (I&E Models)
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morse's picture

This is really nicely done.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture

This is really hard to see.

thedesignaddict
Activity Score 5403
Art Director at Freelance
mrckais's picture

it´s a nice art work

mrckais
Activity Score 417
Art Director |

mrckais

mikeelrapido's picture

I agree, this is really hard to see..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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sirvan's picture

These visuals don't get across what they're intended to. As-is, these show the bad odors over-powering the good odors.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

El Barto's picture

So.. this stuff makes flowers stink like dead fish?
Or.. it makes flowers that stink like dead fish stink less..?

It's a damn nice visual but the ad still won't work.

El Barto
Activity Score 111
Art Director
art.vs.commerce's picture

too confusing. nice visual but it's not making sense.

art.vs.commerce
Activity Score 566
Art Director
and the boat's picture

vandalism!

and the boat
Activity Score 25
zephyr7884's picture

I still don't get positive smell out of the image.. fail 4 me

zephyr7884
Activity Score 52
Art Director
CurryJ's picture

Might work if the headline was something like 'No place for odours to hide'....

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

rolling.stone's picture

in that case copy would be stolen (if you are not sarcastic)

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

.-_'s picture

yuk..

.-_
Activity Score 95
Copywriter
kripaakar's picture

The visuals out smart the agenda of the brand

kripaakar
Activity Score 522
Administrative
shahidali's picture

i agree with Srivan. it gives me the negative feeling of loss of good odor as well of lack of life in the artwork.
the work intends to bring in a twist by eleminating good odor to signify eleminating ANY odor, good or bad. in the process, they give the non verbal connotation of loss of value and making environment lacklusture by using the product.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

stan33's picture

Beautifully shot.

stan33
Activity Score 3
Art Director
Ello_der's picture

Very nice.

Ello_der
Activity Score 22
Observer's picture

I think it works. Taking Smelly things and changing it into flowers, great concept, well art directed! Beautiful!

Observer
Activity Score 9
Art Director at Y&R
flanders's picture

In my opinion, the art direction for this ad can develop more than now.

flanders
Activity Score 34
Art Director
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