War on garbage, Tank

Agency Network: 
October 2010
Ecological Movement of Venezuela:  War on garbage, Tank


Print advertisement created by Publicis, Venezuela for Ecological Movement of Venezuela, within the category: Public Interest, NGO.


All we throw away turns against us.

Advertising Agency: Publicis, Venezuela
Creative Directors: Douglas Rios, Demian Campos
Art Directors: Jose A. Hernadez, Demian Campos
Copywriters: J.J. Sanguinetti, Omar Fernadez
Photographer: Pedro Primavera
Planning: Carlos Rodrigues, Julio Grande
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Highest Rated

Vingy's picture

i agree whit you. I think art made a mistake by not making a real menace.

Activity Score 474
Copywriter at Advance
CuriousPencil's picture

Looks like 2 tanks having a great time playing, or a scene from BattleBots on Discovery. Nowhere here is it clear that these tanks are 'turning against us' - they could be here to protect us, from all the picture shows: there is no 'other side' shown here, which is why it fails. |Must've been a lot of fun to make though.

Activity Score 4225
writersblog's picture

If it's turning against us, why then would they show tanks that would protect us?

Activity Score 551
CuriousPencil's picture

All I can see is 2 tanks. I can't see any turning going on. And I don't know where I am in the picture - it looks like a tank dance to me.

Activity Score 4225
writersblog's picture

Yeah you're right. They look kind of A.I. uncontrolled. Guess people recycle computers nowadays, which is a good thing if you think about it.

Activity Score 551
Lazarus's picture

Trashformers? Not.

Activity Score 1537
Creative Director
esteb's picture

Good visual but abused concept.

Activity Score 673
abake's picture

The idea of trash becoming a menace, while not new, is interesting. Sadly, I think the visuals are not "trashy" enough, so the idea gets lost...

Activity Score 1262
RMG Connect Colombia
Vingy's picture

i agree whit you. I think art made a mistake by not making a real menace.

Activity Score 474
Copywriter at Advance
luispiter's picture

It's the better

Activity Score 2756
Ron Burgundy's picture

Looks like one of those GI-Joe toy commercial sets

Ron Burgundy
Activity Score 1630
Art Director at Southern California
the_lizard_king's picture

Good concept... Way to exaggerated. Why does everyone think that dramatizing a simple idea would take it leagues higher? Simple ideas are more appealing. It is just boiling down to how loud one can think!!! At least it is not appealing to me!

Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Billoughsby's picture

The problem seems as simple as taking out one tank, so they're not dancing, and making the tank look more as if it is really wrought from garbage, and less like a discarded toy. It could have worked without reinventing the wheel, i.m.o.

Activity Score 5154
Art Director |

That's it.

Anonymous Author's picture

Tanks, but no tanks.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

LeroyChristian's picture

i like the idea but i think the art direction should be improved

Activity Score 392
Other at Nanyang Academy of Fine Arts
federo's picture

Like them, but I´d need more obvious trash

Activity Score 781
advertising agency
charlie02's picture

The idea is good, but it took me a while to realize which side those tanks are fighting for. You should keep it simpler, people have to get your message at first sight, they shouldn't get past it too easily.

Activity Score 2

Keep the city clean with garbage removal nj!

damd's picture

Very good work

Activity Score 159
Planner at WI
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