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Boy

Campaign
Agency Network: 
Published/Aired: 
April 2009
Earth Hour:  Boy

Description

Print advertisement created by Marketforce, Australia for Earth Hour, within the category: Public Interest, NGO.

Caption

Spend an hour in the dark and help make a world of difference. The City of Perth proudly supports 60 Earth Hour.

Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Art Director: Julia Elton-Bott
Retoucher: Madeleine de Pierres
Photographer: Simon Westlake
Copywriter: Guy Hamilton Howlett
Account Director: Brendon Lewis
Senior Account Manager: Phil De Dubios
Account Co-ordinator: Evan Murie
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Highest Rated

corndogfuneral's picture

Not crazy about this. I get it's about turning the lights off for an hour, but I do that everynight for at least 8 hours. So 8 x 60 =(not good at math)

corndogfuneral
Activity Score 1053
Art Director
cheekoo 2971's picture

what u guys are trying to show ?
A. this is what its going to look like in future.
B. spend an hour like this.

tick the correct answer and mail me back. I'M WAITING. I'M REALLY WAITING!!!

cheekoo 2971
Activity Score 8
Guest's picture

i'll choose B. spend an hour like this. it's for the health of the planet earth

Guest
Singularity's picture

This is a clever concept, but as cheekoo2971 helps to illustrate, you have to know what Earth Hour is all about for this ad to really be effective. I think it does a good job as a reminder as part of a larger, more active campaign (and there was a lot of activity and awareness around Earth Hour this year, so I think that it works).

- Jeff

-----------------------------
President, Singularity Design
www.SingularityDesign.com
Is your brand getting the attention it deserves?

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture

I think the clever concept and the unique photography helps to get people to want to know more about Earth Hour.

Guest
corndogfuneral's picture

Not crazy about this. I get it's about turning the lights off for an hour, but I do that everynight for at least 8 hours. So 8 x 60 =(not good at math)

corndogfuneral
Activity Score 1053
Art Director
creativeflagg's picture

Don't those dark vision goggles require batteries or something?
I really don't like this. I saw a campaign for this that was good, it involved warning people to be careful in the dark. It might be on this website.
I just don't think this ad make me want to turn the lights off.

creativeflagg
Activity Score 48
Copywriter at Campbell Mithun |

if I write a bunch of copy and no one ever reads it does it exist?

LuckyLV's picture

This ad doesn't promote a sense of anything positive regarding earth day. It has a negative connotation of people being isolated in their own world instead of going outdoor and doing something positive for the earth. Plus it is damaging to the person who is wearing night goggles while doing indoor activities like reading or drawing? Isn't it???!!

LuckyLV
Activity Score 23
Graphic Designer/Illustrator |

lsupralv

Guest's picture

night vision goggles doesn't feel really "green", more a symbol of the kind of technical progress against nature.
and one more thing: this kind of visual and goggles say "soldier" to me. Even if you get it after, it gives a bad taste to the all,

Guest
Guest's picture

like the look of these. Works as reminder not strong call to action

Guest
Guest's picture

i seriously doubt the city of perth would do much for the earth by turning off their lights for an hour. try an hour of cease mining for an hour that might work.

Guest
vidya.shankaran's picture

pretty sad series!

vidya.shankaran
Activity Score 724
Guest's picture

Great work...looks brillant and gets the message across

Guest
Tonits's picture

noooooooooooooooooooooo!

Tonits
Activity Score 349
hari.'s picture
hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

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