Agency Network: 
August 2009
Eagle Print Awards:  Cactus


Print advertisement created by King James, South Africa for Eagle Print Awards, within the category: Professional Services.


Nobody said it was easy.
Proudly sponsored by Independent Newspapers.

Advertising Agency: King James Cape Town, South Africa
Executive Creative Director: Alistair King
Art Director: Karin Barry-McCormack
Copywriter: Paige Nick
Photographer: Ross Garrett
Account manager: Lesley Wright
Illustration: Westley Lewis, Am I Collective
Retouching: Ross Garrett
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Highest Rated

picntype's picture

Good one :)

Activity Score 181
Art Director
picntype's picture

Good one :)

Activity Score 181
Art Director
alexander_bickov's picture

No comments

Activity Score 3217
Guest's picture

gross... does not excites me to make maverick
and does making a TVC means 9 months of cactus embryo in your stomach.... or what!

'the ad which will withstand the worst critics is the winner'

Jon-Paul Mountford's picture

Nice series.
Same Idea as the no gut's one a little while ago, but this one's way better looking and better art directed.
May have been more fun if the guy was wearing some protective gloves ??

Jon-Paul Mountford
Activity Score 890
Photographer |

tirthomitro's picture

well it's for our fraternity, so no problems on 'shocking' advertising.
exellent in execution but, yeah,
the visual would have been a piece of gold
had the crtv team thot of a little 'softer'-in-appeal visual.
but, hey guys...

Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

It's rather foul. point taken but it's borderline insane, and will clearly offend a lot of people but thats the point of it. Speaking just on the line of copy it's too secondary you really have to look at the image and want to read it to read it and you won't... not after the image you'll just be turned off by it. That's its main weakness.

Guest's picture

Yea ok, let's visualise a pun. I'm surprised they didn't go with the ooo-let's-use-a-really-interesting-designey-type- font that says, "Giving birth to a idea". Lame.

dearabby's picture

Ok, it wasn't until I read your comment that I even got what this ad was about. Now that I know, I wish I didn't. Ew.

Activity Score 104
Graphic Designer |

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

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