Make The World Wear Your Colours

Agency Network: 
April 2010
EA Games:  Make The World Wear Your Colours
EA Games Print Ad -  Make The World Wear Your Colours


6 different executions including different color splashes to correspond to the market the ad runs in.

Print advertisement created by Wieden + Kennedy, Netherlands for EA Games, within the category: Gaming.


Make The World Wear Your Colours

Advertising Agency: Wieden + Kennedy Amsterdam, Netherlands
Creative Directors: Edu Pou, Joakim Borgstrom
Art Director: Alvaro Sotomayor
Copywriter: Carlo Cavallone
Photographer: Monte Isom
Retoucher: Dario Fusnecher, TAG
Art Buyer: Caroline Svensson
Account Manager: Frederic Point
Account Director: Alex Bennett Grant
Group Account Director: Jesse Gordon Long
Project Manager: Cheryl Crowley
Producer: Alanda Spence
Styling: Jennifer Koenig
Makeup: Jane Choi, Elizabeth Yoon for Vivian Artists
Hair: Tomo Nakajima for Vivian Artists
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Highest Rated

Hibon's picture

Forced and not new. The "execution" saves the ad.

Activity Score 3734

Simple ideas are the best !

capywriter's picture

Hmm... 6 different executions in which everything, apart from te paint colours, is exactly the same, including the tiniest paint splash... Not really blown away by the idea either.

Activity Score 5513
Copywriter at Freelance
shitmonk's picture

Having played the game, it's a huge challenge to make a good ad of this product because the product gives exceedingly high satisfaction, so i'd have thot why not go beyond crowds n football n colors. this job feels like the tournaments sponsor campaign, or the sponsor internet provider's sms voting challenge campaign. excuse my bad english, i mean it's very weak and unoriginal.

Activity Score 463
mikeelrapido's picture

What a mess...

Activity Score 1929
Copywriter at Evo S.C. |


Marlus Lau's picture

Why england if the colors are from italy? And is the crowd cheering or mourning?

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Hibon's picture

Forced and not new. The "execution" saves the ad.

Activity Score 3734

Simple ideas are the best !

brandingworthspreading's picture

I am so disappointed by Play Station. Their campaigns used to be innovative and exciting. Lately they remind me of PC ads. Only the expected!

Activity Score 646
Copywriter at |

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Guest's picture

I think that the ad is creative and exciting and fun. What better way to market a product...

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