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Kiwi color

Campaign
Agency Network: 
Published/Aired: 
February 2008
Dyrup:  Kiwi color

Description

Print advertisement created by BBDO, Saudi Arabia for Dyrup, within the category: Industrial, Agriculture.

Caption

Colors from nature

Advertising Agency: IMPACT/BBDO Jeddah, Kingdom of Saudi Arabia
Creative Director: Walid Kanaan
Copywriters: Noelle Nafache
Art Directors / Photographer: Mario Daou
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Angel-devil's picture

I like the idea, but not sure if this will sell Dyrup Paints. At least to me. The first thought when I looked at these ads was - oh is it a juice? Then I read the description.

Angel-devil
Activity Score 39
Copywriter
kurtberengeiger's picture

Angel, I'm sure the media will help the message...
I really like these alot. Good work.

kurtberengeiger
Activity Score 7327
Copywriter
Angel-devil's picture

Yeah, me too, and I hope media will help =)

Angel-devil
Activity Score 39
Copywriter
Sushi_pantha's picture

It's cute...but thats all it is =)

Sushi_pantha
Activity Score 14
AUT school of art and design
Sabupaul's picture

La Coste had something very similar years back, the colour of T-shirts merging with the background colour.

Sabupaul
Activity Score 63
Creative Director |

sabupaul

tunji's picture

Good thinking.It means the colors are as real as their names.

tunji
Activity Score 20
advertising[copywriting] |

tunji jack

nemesis's picture

I'm not sure about the names part. There are no colors named "watermelon" or "kiwi", but yeah, it is a good idea.

nemesis
Activity Score 767
Creative Director
adcook's picture

Art direction is a bit 80's for me. Also it's an old idea.

adcook
Activity Score 156
Other
topawers's picture

There's as many executions here as there are fruits.

topawers
Activity Score 139
Copywriter
gon_enelcamino's picture

no me gusta pero para nada eh

gon_enelcamino
Activity Score 838
Underground
Guest's picture

I think these series of ads sells eco-friendly paints (I know coz I was handling the brand for 3 years) but for consumers, they look more on the quality aspect of the brand... (less coat; adhesion; smell ). Try to find the ad of Juton starfish as similar concept. it's a clean work.

Guest
KDadá's picture

Nice art direction!

KDadá
Activity Score 106
KDadá's picture

Nice art direction!

KDadá
Activity Score 106
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