DYO Fire Resistant Plaster

Agency Network: 
April 2018
Dyo Print Ad -  DYO Fire Resistant Plaster


DYO Therm is an exclusive isolation solution that is resistant to fire in both indoor and outdoor applications. This feature reduces the risk of blaze in any construction. Therefore, it means less workload for firefighters. In such a scenario firefighters with a fear of unemployment will use their skills and equipment to find a new business line. So, they transformed the station into a car wash business which would suit best in this kind of situation.

Print advertisement created by FCB, Turkey for Dyo, within the category: House, Garden.


Fire resistance technology for buildings

Advertising Agency: FCB ArtGroup, Istanbul, Turkey
Creative Director: Ates Cavdar,
Creative Director / Art Director: Ahmet Sogutluoglu
Creative Director/ Copywriter: Ozhan Karacam
Photographer: Kerem Cobanli
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