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Crime books

Campaign
Agency Network: 
Published/Aired: 
September 2009
Dymocks:  Crime books

Description

Print advertisement created by Ideaworks, Australia for Dymocks, within the category: Retail Services.

Caption

Investigate over 7,779 crime thrillers.
3 Floors, 300,000 Books. You're bound to find something you'll love in Australia's greatest bookstore.

Advertising Agency: Ideaworks, Sydney, Australia
Creative Directors: Stuart Vilder
Assoc Creative Director: James Gali Barrow
Copywriters: Stuart Vilder
Illustrator: James Gali Barrow
Account manager: Debbie Heap
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PERP's picture

Ok, I get it, they are build with the logo book form, but.. is that relevant?

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

maranca82's picture

It is relevant since it pays off the copy telling the reader that they'll have a large selection to choose from.

maranca82
Activity Score 422
Copywriter
PERP's picture

Well, graphically talking I meant. It appears to be is a lot of logo, but not so much brand.
Anyway, I get the idea, thanks'.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

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