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Sleeping on a Problem

Campaign
Agency Network: 
Published/Aired: 
March 2013
Like
13
Views
9127
Duxiana:  Sleeping on a Problem

Description

Print advertisement created by The Gate Worldwide, United States for Duxiana, within the category: House, Garden.

Caption

There’s nothing wrong with sleeping on a problem. Unless the problem is your mattress.
If a good night’s sleep can improve your perspective on life, a bad night’s sleep can downright ruin it. The Dux Bed can help. We have four times as many springs as an average mattress. So you not only sleep better, you sleep longer. Which is good to know. Because we all wrestle with problems from time to time. At least if you have a good night’s sleep, you’ll be more equipped to deal with them. Visit Duxiana.com for details.

Advertising Agency: The Gate Worldwide, New York, USA
Creative Director / Copywriter: David Bernstein
Art Director: Alex Olmsted
Photographer: Miguel Navarro
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morse's picture

Here I'm loving this dark art direction.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

linneagudmundson's picture

True, it's a real night experience, the magic and the feeling of being the only person alive on earth

linneagudmundson
Activity Score 279
Copywriter |

Forgive the spelling, am swedish..

BLACKPIXEL's picture

i dont like the copy placement rest is fine

BLACKPIXEL
Activity Score 468
Graphic Designer
linneagudmundson's picture

i'd prefer "Are you sleeping on a problem?" and then in the text one realizes that its the bed that's referred to. why the long talk?

linneagudmundson
Activity Score 279
Copywriter |

Forgive the spelling, am swedish..

bauer's picture

A little bit confusing

bauer
Activity Score 126
kleenex's picture

Good set of ads.

kleenex
Activity Score 58721
Web Designer/Developer
Mongoose's picture

I love them lines - copy is right on point!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

CallMeMoyo's picture

The copy is just write... I mean right!

CallMeMoyo
Activity Score 8

Am just trying to do better than good enough!

CallMeMoyo's picture

The copy is just write... I mean right!

CallMeMoyo
Activity Score 8

Am just trying to do better than good enough!

OUTSTANDAGE's picture

Copy is great

OUTSTANDAGE
Activity Score 81
Other |

sah dah tay my dammy. (The best copywriter ever whose name is Pootie Tang)

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