Vortex

Campaign
Agency Network: 
Published/Aired: 
July 2010
Duvel:  Vortex
Duvel Print Ad -  Vortex

Also From This Campaign 2

Description

Print advertisement created by Saatchi & Saatchi, Belgium for Duvel, within the category: Alcoholic Drinks.

Advertising Agency: Saatchi & Saatchi, Brussels, Belgium
Art Director: Didier Vandenbrandt
Copywriter: Damien Veys
Photographer: Veys Christophe Gilbert
Retoucher: Yannick Lecoq
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Critic's picture

Nice again :)

Critic
Activity Score 265
Copywriter at Slow shutters
Yarp's picture

Ok, I'll admit that I'm at a loss here. A little help please...other than a cool pic what am I missing here?

Yarp
Activity Score 375
Copywriter at Freelance
Minerva Pinto's picture

I don't think I understand it either.

Minerva Pinto
Activity Score 1392
Bryn Mawr College
Guest's picture

Overhead of bottle opening?

Guest
Guest's picture

They treat beer like usual splash of juice?

Guest
AssassinX's picture

Student work?

AssassinX
Activity Score 1295
Adaddicted's picture

Stain remover??

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

Guest's picture

In belgium is a well known fact that duvel is a very strong beer. It has about 9% alcohol. Maybe this is what they're going for, i´m just guessing.

Guest
Guest's picture

All beer-drinking belgians understand this. A Duvel is a tripple distilled beer that typically forms a miniature tornado, that you can see when it's in a glass.

Guest
Guest's picture

Yes, that's right. What causes this vortex or miniature tornado is a "D" (obviously stands for Duvel) that is etched at the bottom of the Duvel glass. This etching creates bubbles that are continuously moving, thus the tornado. The way you pour the beer also has a lot to do with starting this tornado. So that picture is the top (so like the top looking in) of the Duvel vortex.
Side note: Duvel is actually a double fermented blond (this is how Belgians spell blonde) ale. Secondary fermentation in the bottle.

Guest
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