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The Power of pleasure

Agency Network: 
Published/Aired: 
January 2009
Durex:  The Power of pleasure
Durex Print Ad -  The Power of pleasure

Description

Creative Director:Federica Ariagno
Art Director:Matteo Civaschi
Copywriter:Gianmarco Milesi

Print advertisement created by McCann, Italy for Durex, within the category: Health.

Caption

Stimulating gel for female orgasm.

Advertising Agency: McCann-Erickson Milan
Photographer: LSD
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Jesterbrand's picture

I don't get it... don't all the ladies do that? or is it just me? >)

kidding (sort of)... This is a cute ad. I like it!

Jesterbrand
Activity Score 142
Creative Director
Adaddicted's picture

Aftershock, a little too much ; )

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

alexander_bickov's picture

Proffesianaly

alexander_bickov
Activity Score 3281
Guest's picture

i can't stand your comments.

Guest
ivan's picture

I keep deleting your anonymous personal attacks. Please stay on topic and stop pestering this guy. If you have some personal difference, please take it outside. Thank you for your kind understanding.

ivan
Creative Director at Ads of the World
Unmotivated Genius's picture

bravo Ivan.....personally i think guest comments in general should not be allowed.

Unmotivated Genius
Activity Score 100
Art Director
ivan's picture

It's a complicated issue. Now that I delete all swearing and spam I they can stay. If it gets problematic we always have the option to disallow them.

I know at least 5 people who are commenting as guest and great professionals. I would hate to lose their participation. And many-many emailed me to keep them on, both guests and registered users. I also got several opinions like yours. I try to balance everybody's wishes.

ivan
Creative Director at Ads of the World
Notorious's picture

man, u love this sh!t LOL

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

ivan's picture

I can't tell if your comment is cynical or not. ;)

ivan
Creative Director at Ads of the World
Notorious's picture

LOL

ivan I am cynical even towards myself :D
man, I helped spread the word: cynicism :D

so, OFCORSE i am cynical :D

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

ivan's picture

One can't survive without cynicism today, there is too much crazy stuff happening.

ivan
Creative Director at Ads of the World
Guest's picture

great!!! extrimly exited expressioin!!! gr8 timing...gr8 symbolic.....hmm...like it..
.

Guest
Notorious's picture

i like it, but the scratch is just too long

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

gioborde's picture

the hand´s too much....let people think a bit....dont complete the circle for them.......

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

SandMan69's picture

I agree, the scratch marks alone should be enough.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

salamandos's picture

there is so much better work in this field.

salamandos
Activity Score 1947
Art Director
TRICKY's picture

good insight

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

the better visual would be a shot of the guy's back with scratch marks.

Guest
dlsan's picture

it make me think to a painkiller or a nail repair kit...
quite obvious concept .... too much effects

dlsan
Activity Score 10
Guest's picture

probably only works if you want _men_ to buy it _for women_. would work great in maxim; would not fly in vogue...

Guest
Guest's picture

if it was toned down a bit i think you would find it in vogue. def would find this ad in Men's Health. Good production artist.

Guest
Dev Kumar's picture

:-) power of pleasure, eh? Well, that's a hell of a lot of power.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Muh's picture

Good execution, but very banal idea imho

Muh
Activity Score 95
Art Director at art director |

http://www.flickr.com/photos/sermikh/

iT-iS-i's picture

Its OK and that's it.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Muh's picture

Banality and simplicity — a bit different concepts

Muh
Activity Score 95
Art Director at art director |

http://www.flickr.com/photos/sermikh/

SoCH_TO's picture

I am not geting it

bad idea

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Notorious's picture

SonuChandra, I guess you haven't reached puberty yet

This ad shows a girl who is having sex and reaches orgasm and feels too good that she scratched the comodino next to her.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

SandMan69's picture

*No-No-No-Notorious! He is. You are. We are. No-No-No-Notorious!*

It just feels like that song should be your theme music.

...sorry.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Notorious's picture

why sorry?
i love that song :)

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

SandMan69's picture

I wasn't sure if you'd take it as the joke it was intended, or take offense. There are those that would, and I'm glad you didn't.

Peace out *weird hand sign*

p.s
Bitchin' profile pic. Man's gotta have his cigar.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

tirthomitro's picture

cooool!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

good execution but very first idea... there are lots of better durex ads

Guest
mpared's picture

very coool... i love it

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

petek's picture

... and for extremely strong fingernails.

petek
Activity Score 1894
Creative Director
Guest's picture

for another sex product, expected. for stronger fingernails, unexpected.

Guest
Chopper's picture

Wow, Wonderwoman is getting sex!

Chopper
Activity Score 1015
rigo-gines's picture

overpromise! but like it. jaja

rigo-gines
Activity Score 4
Brainmart+Simulador de vuelo |

Hello Creatives around the world! -Hola Creativos de todo el mundo!

Guest's picture

first idea ...

Guest
Primitive's picture

wow guys slow down on comments! i know every guy here including me need "wild woman" but we have to hide our feeling (have no idea why!!)

..this is a strong ad for me i cant keep my mind out of where this lady live..good job really

Primitive
Activity Score 122
Graphic Designer at Workers Village, Automax Magazine |


Dont waste your life taking care of It...

http://mosab.250free.com

Guest's picture

la imaginacion mata todo gemial

Guest
macluvin's picture

initially, the visual came off as a violent ad to me. 'leave no evidence' might be a better tag for this.

macluvin
Activity Score 397
Art Director
Guest's picture

Have you guys seen www.durexheroes.com ? look at the printed ads there, they are way more elegant but still very sexy!

Guest
Guest's picture

LOL. the guy should be happy that the lady's hand wasn't on his back while they were making out!

Guest
Liverpudillian's picture

Exactly and that s why i ll ask my girl wut if she bought these horrible things before doing anything :P

Liverpudillian
Activity Score 58
Graphic Designer
Guest's picture

damn, that's one orgasm... sold me

Guest
Guest's picture

This is kind of scary also... and may work against the product... if some man imagines his back in place of the comodino... bcoz evn dat is a common practice...

Guest
Guest's picture

AWESOME!!!

Guest
Guest's picture

this is really the first idea that comes in mind. I know that in Italy is so difficult to make good advertising, the market is so ignorant about good adv,but for durex... come on... Just even think about how many beautiful things you can do!

Guest
kaviar's picture

remarkable

kaviar
Activity Score 8
satrianee's picture

could make a better (and smoother) affect on linens maybe... polished nails dipped in shiny silk or satin?

this way it tells me more about the women with strong nails.

satrianee
Activity Score 3748
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