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Sad pussy cat

Campaign
Agency Network: 
Published/Aired: 
July 2012
Durex:  Sad pussy cat

Description

Print advertisement created by Euro RSCG, South Africa for Durex, within the category: Health.

Caption

No matter what you call it, it's yours to look after.

Advertising Agency: Euro RSCG, Johannesburg, South Africa
Creative Director: Jonathan Deeb
Art Director: Roberto Adamo
Copywriter: Paul Frade
Illustrator: Ryan Allman
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Highest Rated

adamr's picture

so first you need to fuck a cat?

adamr
Activity Score 98
jackmancer2017's picture

I don't know - I suppose it's similar to food; you got to raise an appetite, not remove it by showing some stray cat.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kalankji's picture

different line of promotion!!! Nice one though

kalankji
Activity Score 229
bate_palmas's picture

Ha ha ha great concept!

I think the line can be stronger though - might cause some confusion

bate_palmas
Activity Score 1479
suresh90's picture

Can someone please explain the concept? copy & cat is fine but how do they relate with a condom?

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

bate_palmas's picture

I think it's saying that if you have a child, and even if that child looks like a mutant, you're obliged to love it.

So use a condom.

bate_palmas
Activity Score 1479
LittleJoe's picture

No!!!

The meaning is: It doesn't matter how you call it (shaved pussycat in this case), you have to think what could happen.

LittleJoe
Activity Score 345
Graphic Designer at Torino
bate_palmas's picture

Oh...er, I stand corrected.

I like this idea a lot less now...

bate_palmas
Activity Score 1479
LittleJoe's picture

I don't know :D Monster cock maybe??? ah ah

LittleJoe
Activity Score 345
Graphic Designer at Torino
DilipRevar's picture

i think its a Dick

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
Lodi2's picture

Very confusing. If this was for a less popular brand people would say bad ad. But we take for granted Durex will come with some creative stuff. Well, this one is not there in my opinion.

Lodi2
Activity Score 19
kleenex's picture

I just do not see it..

Both the copy and image look good, BUTTTTTTT I can't see how they go together,,,,

kleenex
Activity Score 58669
Web Designer/Developer
alausa's picture

People give their genitalia 'pet' names, hence the characters. So no matter how unbecoming the name is, 'the womb raider' 'the kickstand' it's still your 'baby' to protect.

alausa
Activity Score 1420
Creative Director at Noah's Ark
bate_palmas's picture

a) Not everyone does that
b) It's a little silly. No matter what you call it - protect it? You may as well say any of these:

1 - No matter the size, it's yours to protect
2 - no matter the colour, it's yours to protect
3 - no matter the size of the hole, it's yours to protect
4 - no matter the angle of the curvature, its yours to protect

etc etc

Just because you name your schlong doesnt mean you're bound to protect it.

Creative director really should have blocked this

bate_palmas
Activity Score 1479
pencil_case's picture

Yeah, but nobody likes a cockblocker.

pencil_case
Activity Score 3
Copywriter
Nike Diesel's picture

:)))

Nike Diesel
Activity Score 13720
Art Director
alausa's picture

:)))))

alausa
Activity Score 1420
Creative Director at Noah's Ark
LittleJoe's picture

so you all never heard about pussycat???? Is not invented, it's a sort of slang synonymous of vagina and the same is for this one... come on guys
For example Kill Bill's Pussy Wagon? The Pussycat Dolls??? No???

LittleJoe
Activity Score 345
Graphic Designer at Torino
jackblack's picture

This just gave me the heebee geebees.

jackblack
Activity Score 2362
Art Director
adamr's picture

so first you need to fuck a cat?

adamr
Activity Score 98
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