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Pool

Campaign
Agency Network: 
Published/Aired: 
June 2010
Durex:  Pool

Description

Durex Play Ultra provides 40 minutes of direct vibrating stimulation for both him and her. To demonstrate that Durex Play Ultra has a new, stronger, exceptionally powerful attached vibrating penis ring, we created a scene that talks both to the target audience’s sense of humour, as well as their functional needs. We see a house at night. The lights are on so we know people are at home. In the foreground, we see that their lit swimming pool is full of vibrations and ripples. As no one is in the pool, we know that the earth must literally be vibrating, causing the water to ripple and shake. Clearly, Durex Play Ultra’s vibrations are so strong that it has caused the ground to shake.

Print advertisement created by Morrisjones&co, South Africa for Durex, within the category: Health.

Caption

Now with even stronger vibrations

Advertising Agency: Morrisjones&co, Johannesburg, South Africa
Creative Director: Margarita Karvouniaris
Art Director: Bernie Da Silva
Copywriter: Michelle Kreuiter
Illustrator: Rob Frew
Photographer: Getty Images
Additional credits: Louise Boxall-Davies
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Highest Rated

sancoo's picture

感觉这篇没有之前那些那么好。

sancoo
Activity Score 9
TommyO's picture

Why the long explanation? The ad speaks for itself.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

sancoo's picture

感觉这篇没有之前那些那么好。

sancoo
Activity Score 9
Duckman's picture

Explanation is really funny. It's like telling your CD about what is an idea you have (without having a picture).

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

alvinivanicko's picture

Is it a lay-out or what?

alvinivanicko
Activity Score 263
Graphic Designer
capywriter's picture

Jurassic Park :)

capywriter
Activity Score 5513
Copywriter at Freelance
TommyO's picture

LOL :-D

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

meraj's picture

implicittttt !

meraj
Activity Score 216
university
Guest's picture

worst photoshop ever

Guest
Guest's picture

bad photoshop

Guest
Guest's picture

hate this ad!!!!!!!!! poor execution on all aspects! lol! Jurassic Park, that's a big ass vibrator

Guest
Guest's picture

any advert that needs a long explanation must be weak. if the people in the ad were shagging in the house, then surely the epicenter of the vibrations could not be in the middle of the pool.

Guest
mcBeth's picture

wouldve been good with better photography & post prod, ideas nice tho

mcBeth
Activity Score 90
Creative Director
Janayjoi's picture

I chuckled when I saw this, but I think it was more for the idea of the vibrator going off in the pool ( don't ask me how it would be working in water). Causing that much tremor from within the house is just as funny too. Hyperbole put to good use.

Janayjoi
Activity Score 84
Humber College-Creative Advertising
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