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Feather, Mission

Campaign
Agency Network: 
Published/Aired: 
November 2010
Durex:  Feather, Mission

Description

Print advertisement created by 3-Sixty, Singapore for Durex, within the category: Health.

Caption

Zero degrees of separation

Advertising Agency: 3-Sixty Brand Communications, Singapore
Senior Art Director: Stez Chong
Art Director: WinCannie Jap
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luispiter's picture

interesting...

luispiter
Activity Score 2756
comunication
fala fulani's picture

Very nice.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
Luikah's picture

Really cool and simple.

Luikah
Activity Score 62
Copywriter at Young & Rubicam
Nude Copy's picture

many people said goodmorning and a person said good day. i remebr that one person. and i will remember dis ad

Nude Copy
Activity Score 1054
Copywriter at India
HappyHour's picture

The visual doesn't connect with the concept, unfortunately. It's trying to say "ultra thin," but feathers aren't a symbol of "thin," they're a symbol of light weight.

HappyHour
Activity Score 2381
Dat Le's picture

I totally agree. I was confused for a bit.

Dat Le
Activity Score 20
Texas Creative (University of Texas, Advertising)
atb2005's picture

Worst Durex campaign I've seen.

atb2005
Activity Score 13557
12am's picture

probably another scam. atl for condoms is not allowed in singapore. as opposed to this one, there was a good campaign from UK 'love needs distance'

12am
Activity Score 88
Art Director at TBWA Singapore
JonnyyRamone's picture

I really like the copy, especially when "6 degrees of separation" is kind of a big thing now

JonnyyRamone
Activity Score 167
Wee Kim Wee School of Communication and Information
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