Cheaper, 2

Campaign
Agency Network: 
Published/Aired: 
June 2009
Durex:  Cheaper, 2

Description

Print advertisement created by Espiral DP, Ecuador for Durex, within the category: Health.

Advertising Agency: Espiral DP, Guayaquil, Ecuador
Creative Director: Wadih Antón
Art Directors: Hector Navas, Fernando Logroño
Copywriter: Wadih Anton
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Highest Rated

Guest's picture

brilliant. if you wanted to make an effect in this economy. done

Guest
Guest's picture

Thats negative advertising. You dont show benefits of not having a child to sell a condom.

Guest
jsptrck404's picture

REALLY??? i don't think you couldn't be MORE wrong. because common sense seems to suggest that people using condoms DON'T WANT KIDS. therefore, the benefits of not having kids is a direct benefit of using a condom.

jsptrck404
Activity Score 437
Art Director |

| think small |

jsptrck404's picture

that being said, it's mediocre.

jsptrck404
Activity Score 437
Art Director |

| think small |

Guest's picture
Guest
Guest's picture

actually the difference in price seems to be a pretty big positive to me

Guest
everartz's picture

isnt it enough with these silly ads??

everartz
Activity Score 7571
Art Director |

| everartz |

Guest's picture

Done for a brand called Cupid condoms by an Indian agancy and won a Cannes this year. But can't say who's the copycat!!!

An agency called DDB Mudra from India, has also shamelessly won a metal for one of it's copy cat works this year! Shame on the agency. Ans shame on Cannes!

Guest
Guest's picture

Cupid's is so much more effective. I'm a parent. I'm thinking one item is nothing compare to all the other stuff I need to get.

Guest
mauroxxx's picture

yeah, i think they should show a couple more objects related to the main one to give more "impact", but i like more the art direction here, the Cupid's one is too busy, looks horrible for me...its even kind of "hard" to see the product...imagine you're just passing from page to page fast, many will miss it.

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Wadih A3's picture

.

Wadih A3
Activity Score 252
Copywriter at publicitas/publicis/saatchi & saatchi
Guest's picture

brilliant. if you wanted to make an effect in this economy. done

Guest
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