Tornado

Campaign
Agency Network: 
Published/Aired: 
October 2009
Duracell:  Tornado

Description

Print advertisement created by Ogilvy, France for Duracell, within the category: Electronics, Technology.

Caption

Our most powerful battery ever. Duracell Ultra

Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Copywriters: Nick Hine
Art Directors: Nick Hine, Antoaneta Metchanova
Illustrator: Mecanique Générale
Art Buyer: Laurence Nahmias, Corinne Hamel
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Highest Rated

zaina's picture

i like it such a beautiful art

zaina
Activity Score 85
Graphic Designer at designing agency
ivan's picture

This campaign is of course a follow up to the movie posted earlier.
http://adsoftheworld.com/media/tv/duracell_bunny_fusion

ivan
Creative Director at Ads of the World
Guest's picture

Not a very new idea. but lovingly executed!

Guest
mikeelrapido's picture

Very nice art, it's very eyecatching..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

janed's picture

love it... such excellent art!

janed
Activity Score 98
Copywriter at Law & Kenneth
gravity's picture

+1

gravity
Activity Score 181
Art Director at Sistemsensin
zaina's picture

i like it such a beautiful art

zaina
Activity Score 85
Graphic Designer at designing agency
Guest's picture

So the art is just a rendering from the movie... right?

Both are very nice.

But I'm thinking...
There are few briefs that are self-inspiring.
The "more powerful" notion is something we, human, lived with since our emergence.
Thus, creating something new in this area has never been difficult. No?

Guest
LeeMoh's picture

That was me.
Forgot to log in :D

LeeMoh
Activity Score 424
Gtopad's picture

Very Good!

Gtopad
Activity Score 2
Art Director
Guest's picture

one day, all this stuff will became metal somewhere. it's not certain yet if it could turn into gold, silver or bronze.

Guest
Guest's picture

cheezy!

Guest
old monk's picture

i think the idea works better in film.

old monk
Activity Score 23
Copywriter at Fisheye communication
Guest's picture

god hw do u manage 2 copy?

Guest
Prof's picture

love the art

Prof
Activity Score 1449
Copywriter |

Quite really.

eastflyrc's picture

well..
it takes long time to do the work..so many rabbits

eastflyrc
Activity Score 10
Guest's picture

Am I the only one confused as to why Duracell is using pink rabbits to create a "powerful" form?
Isn't that free advertising for Energizer?

Guest
WillyLatasa's picture

Love it! Dieeee bunnieeeesss, dieee!!!! Just kidding..

WillyLatasa
Activity Score 614
Art Director at Sinus.la |

"Bright ideas bring better results"

Guest's picture

Now I am confused; doesn't the rabbit belong to Energizer?
Art is incredible!

Guest
Guest's picture

pink rabbit belong to energizer in US and only in US, that s why those images won t be on the US market but only for the rest of the world. ;)

Guest
nepstein's picture

The idea is that a duracel battery is like having thousands of energizer bunnies. Therefore it's more powerful and lasts longer.

nepstein
Activity Score 197
Parsons School of Design
Guest's picture

for sure this images are not a screenshot from the movie, regarding to the details and the way the rabbits are dispatch.

Guest
everartz's picture

hell of a piece!!!

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

brilliantly executed

Guest
Guest's picture

Energizer only has the bunny in US? That's surprising.

Guest
lucdesaulniers's picture

Nowadays, there is not such things as segmented markets. Internet, et al.. So bad strategy. Advertising for Energizer

lucdesaulniers
Activity Score 1145
Juan Cabral's picture

Done, nothing new here.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Yah, I hate when people do stuff that's like other stuff...

http://www.youtube.com/watch?v=18BcWQsljvU

Guest
Guest's picture

in europe and asia the pink rabbit is related to duracell since ages, i am europeen and never heard about the energizer pink rabbit before today....
the idea is not new but it works well for this campaign anyway the execution is awsome !!

Guest
Guest's picture

i think the art direction will save the business, good art is impossible to copy :) bravo .

Guest
Guest's picture

the render is great, wish I would have done this.

but...the rabbits are very small, would have been good to have 'at least one' bigger

Guest
Hibon's picture

Very nice art work.

Hibon
Activity Score 3734

Simple ideas are the best !

willy wonka's picture

Very nice art, good work!!

willy wonka
Activity Score 137
work
Marlus Lau's picture

Great execution.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
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