The “Canned Beans” of Batteries

May 2018
Duracell: The “Canned Beans” of Batteries


People like things that last them a long time because it means they don’t have to worry about throwing them away before they get a chance to use them. Duracell batteries last for up to 10 years in storage.

Print advertisement created by S.I. Newhouse School of Public Communications, United States for Duracell, within the category: Electronics, Technology.


The “Canned Beans” of Batteries. Fresh batteries for up to ten years in storage with Duracell's Duralock technology.

Advertising School: S.I. Newhouse School of Public Communications
Creative Director / Art Director / Copywriter / Photographer: Karen Miranda
Professor: Mel White
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