Rhino

Campaign
Agency Network: 
Published/Aired: 
October 2009
Duracell:  Rhino

Description

Print advertisement created by Ogilvy, France for Duracell, within the category: Electronics, Technology.

Caption

Our most powerful battery ever. Duracell Ultra

Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Copywriters: Nick Hine
Art Directors: Nick Hine, Antoaneta Metchanova
Illustrator: Mecanique Générale
Art Buyer: Laurence Nahmias, Corinne Hamel
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Highest Rated

Guest's picture

haha ! Have you already seen her?

Guest
jackmancer2017's picture

the bunny & Duracel is ok... but this goes way to far.

I mean, a rhino made of bunnies... to sell batteries!!

jackmancer2017
Guest's picture

Excellent is small word to describe! How you guys manage?

We would like to know!

PC

Guest
RiccardoP's picture

It's ok to judge a work as "poor" just if you do something better. I like the idea, the execution, the visual clearness and I think this subject is better than the other 2.
I am "small" enough to appreciate a good work. Bravo!

RiccardoP
Activity Score 20626
Creative Director at Creative Director
zaina's picture

there is a great illusion of movement in this work, i can sense the dynamic which is the purpose of the design. great job

zaina
Activity Score 85
Graphic Designer at designing agency
talkingisfree's picture

The old thing of making out something from many little things... i don't like the execution neither.

talkingisfree
Activity Score 2712
Art Director
ricklongo's picture

Yeah, the concept is old and done to death. I really like the art direction though.

ricklongo
Activity Score 1244
premc's picture

nice one> !!
8/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

CrackerJackFlash's picture

If I saw this idea on a napkin, I'd use the napkin.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Guest's picture

so i need 1 million duracells to have real power?

Guest
Don Rapper's picture

dude, you need to shut up. seriously.

Don Rapper
Activity Score 223
silvi's picture

This is surreal. I absolute love the ilustration.

silvi
Activity Score 4170
Copywriter
Guest's picture

I can see this would have taken alot of time and effort to make - and on its own it is a very good image - however i dont like the message.

Guest
Guest's picture

CONGRATS ANTOANETA! YOU ARE NOT ONLY BEAUTIFULL BUT ALSO A SUCH GOOD ART DIRECTOR!

Guest
Guest's picture

haha ! Have you already seen her?

Guest
lucdesaulniers's picture

The Energizer battery rabbit brand is known. It has a strong value. This ad use a rabbit that IS not related. Very wrong, very bad strategy.

lucdesaulniers
Activity Score 1145
Hibon's picture

best on the tornado..still great work.

Hibon
Activity Score 3734

Simple ideas are the best !

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