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Punk

Campaign
Agency Network: 
Published/Aired: 
May 2013
Duracell Print Ad -  Punk

Also From This Campaign 2

Description

Print advertisement created by New Moment, Serbia for Duracell, within the category: Electronics, Technology.

Advertising Agency: New Moment New Ideas Company Y&R Belgrade, Serbia
Creative Director / Copywriter: Svetlana Copic
Art Director: Slavisa Savic
Photographer: Nemanja Spoljaric
Additional credits: Nenad Milutinovic
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Highest Rated

dotunbello's picture

Nice, student level or not

dotunbello
Activity Score 148
Copywriter
morse's picture

Good ad. Brand message is clear.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Shawali's picture

First idea. Student level.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

pierrelastname's picture
pierrelastname
Activity Score 2869
Copywriter
DesignDine's picture

But prettier ;)

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

pierrelastname's picture
pierrelastname
Activity Score 2869
Copywriter
certaintly's picture

none of those ads that you posted are the same idea, at all.
just because they use old people doesnt mean the idea is the same.

i actually think this is really good.
perfect connection to the product and a funny yet touching (not in your face) way of saying it.
no matter how old it gets, it stays young. perfect.

certaintly
Activity Score 3994
kcd0226's picture

I totally agree certaintly. I don't know why they posted those, using similar imagery doesn't automatically make an idea the same. And the nails one is not the same either, totally different products. Just because the "benefit" is somewhat similar, doesn't mean the concept or even the basic message is the same.

kcd0226
Activity Score 91
Art Director
baliais's picture

Yes it is first idea, this is what most of the clients want, but not ad people.

baliais
Activity Score 2618
Graphic Designer
dotunbello's picture

Nice, student level or not

dotunbello
Activity Score 148
Copywriter
kleenex's picture

certainly different.

kleenex
Activity Score 52674
Web Designer/Developer
pierrelastname's picture

We don't work for ad people, we work for consumers!

pierrelastname
Activity Score 2869
Copywriter
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