Advertisement

Lasts for ages, 1

Campaign
Agency Network: 
Published/Aired: 
September 2014
Duracell:  Lasts for ages, 1

Description

Print advertisement created by Grey, India for Duracell, within the category: Electronics, Technology.

Advertising Agency: Grey, Mumbai, India
Chief Creative Officers: Amit Akali, Malvika Mehra
Executive Creative Director: Rohit Malkani
Creative Directors: Sachin Kamath, Bhavesh Kosambia
Copywriter: Sonam Yethenpa
Art Director / Illustrator: Surendra Gohey
Account Supervisor: Fernando Beretta
Account Manager: Ines Etchenique, Vineet Singh
Log in to post comments

Highest Rated

bubblestheclownfish's picture

These are all perfection. And the art direction positioning the batteries as the central tie in (and where they would sit on toys) is so well done.

The ONLY criticism is it doesn't overall have a "branded" look, and could be for anybody (?) Even using a copper band page heading would help (though could detract from central image?) with the simple "Last for ages" in it - which is a bit too stylized - again - branding issue ;-)

bubblestheclownfish
Activity Score 614
Creative Director
bubblestheclownfish's picture

These are all perfection. And the art direction positioning the batteries as the central tie in (and where they would sit on toys) is so well done.

The ONLY criticism is it doesn't overall have a "branded" look, and could be for anybody (?) Even using a copper band page heading would help (though could detract from central image?) with the simple "Last for ages" in it - which is a bit too stylized - again - branding issue ;-)

bubblestheclownfish
Activity Score 614
Creative Director
REALLY?'s picture

yes, aside from the product, with the brand name prominently in the center, it lacks "branding" FOH account guy.

REALLY?
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now