Horse riding

Agency Network: 
September 2017
Duracell: Horse riding


Duracell is an American manufacturing company that produces batteries and smart power systems. These visuals express the idea that power is a vector of pleasure and that DURACELL embodies this promise. No electric objects have been staged in this campaign to leave room for sports accessories that evoke action and power.

Print advertisement created by Muchimuchi, France for Duracell, within the category: Electronics, Technology.


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Advertising Agency: muchimuchi, Paris, France
Creative Director / Art Director: Nicolas Dondina
Copywriter: Poquelin Pharell
Photographer: iStock
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oxonic's picture

what do you think? not sure.

Activity Score 892
Copywriter at none |

Haggiesm's picture

What does a horse whip have to do with the superior lasting power of a battery? Even with the rationale these ads communicate very little. Very few people will take the time to look at an ad and try to figure out what it could mean. If you don't tell them something that is relevant for their lives within a few seconds you lose them.

Activity Score 105
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