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F1

Campaign
Published/Aired: 
January 2011
Duracell:  F1

Description

Print advertisement created by Universidade Estácio de Sá, Brazil for Duracell, within the category: Electronics, Technology.

Caption

Energy that lasts.

Advertising School: Universidade Estácio de Sá, Brazil
Teacher / Leader: Daniel Pels
Creative: Augusto Link
Created: 2010
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javier bizarro's picture

boring :/

javier bizarro
Activity Score 276
Art Director at Del Campo Saatchi & Saatchi
suneetsankar's picture

dull :|

suneetsankar
Activity Score 12
jackmancer2017's picture

Boring indeed. Lacks power to leave a lasting impression and is way to shallow.

jackmancer2017
dadada's picture

Ivan? we don't come to aotw to see such a stuff!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

ivan's picture

Yes, but it's student work, don't judge by the same standards. Regardless I get your point guys.

ivan
Activity Score 12
Creative Director at Ads of the World
LeeHarvey's picture

This whole campaign says 'veru powerfull batteries', not 'energy that lasts'. So it's back to the drawing board dear students!

LeeHarvey
Activity Score 3045
Creative Director
Marlus Lau's picture

Well, considering it is a student piece, it´s not bad...

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
manumartin5's picture

clean and clear communication... nicely executed.

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
Sdb's picture

Old school!

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
luispiter's picture

no its new.. and the idea?

luispiter
Activity Score 2756
comunication
HappyHour's picture

Student or not, the visual and copy don't connect.

HappyHour
Activity Score 2381
shahidali's picture

Well, students are the one with on limitation and out of the box paradigm. In professional life, we don't 'lesser' freedom to showcase such idea. Thus, a very dull execution.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

CuriousPencil's picture

When you say 'student work', what are they studying - bricklaying?

CuriousPencil
Activity Score 4225
Copywriter
jackblack's picture

Zzzzzzzzzzzzzzzzzzzzzzzzzz.

jackblack
Activity Score 2363
Art Director
Jonattan's picture

good brand, medium idea

Jonattan
Activity Score 70

Just do it

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