Choo-choo

Campaign
Agency Network: 
Published/Aired: 
June 2014
Duracell:  Choo-choo

Description

Print advertisement created by Grey, India for Duracell, within the category: House, Garden.

Advertising Agency: Grey, India
National Creative Director: Malvika Mehra, Amit Akali
Senior Executive Creative Directors: Goral Ajmera, Vishnu Srivatsav
Art Director: Goral Ajmera
Copywriter: Vishnu Srivatsav
Chief Executive Officer: Jishnu Sen
Client Servicing Director: Siddika Dehlvi
Account Executives: Kamia Wahi, Ines Bernar Etchenique
Associate Account Director: Mudassir Ansari
Managing Partner: Philippa Baldwin
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Highest Rated

hmias's picture

absolutely love the writing

hmias
Activity Score 112
Copywriter
kleenex's picture

Winner for sure!!!

kleenex
Activity Score 58777
Web Designer/Developer
Ammanuel Afowerki's picture

great

Ammanuel Afowerki
Activity Score 81
Art Director at RAPP
wave's picture

scam for sure!!!

wave
Activity Score 476
GrumpyArtDirector's picture

If you're going to do a long copy ad, kerning and spacing are essential. Please don't cram all the text so it's impossible to read. Sorry, but I don't think this will sell a single battery.

GrumpyArtDirector
Activity Score 858
Art Director
damnson's picture

Agreed. What does this say about the brand? Nothing at all. It's a piece of crap.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Marcao's picture

Proofreading is essential too. Nobody bothered to check that there were two "had" in a row.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
hmias's picture

absolutely love the writing

hmias
Activity Score 112
Copywriter
TheBear's picture

Long copy is so rare these days that when someone does it, wins a lion. It Doesn't even have to be good (sorry for my english).

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

Uncertain's picture

cute.done.boring.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

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