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Brings toys to life

Agency Network: 
Published/Aired: 
March 2011
Duracell:  Brings toys to life
Duracell Print Ad -  Brings toys to life

Description

Print advertisement created by DDB, Malaysia for Duracell, within the category: Electronics, Technology.

Caption

Brings toys to life

Advertising Agency: Naga DDB, Malaysia
Executive Creative Director: Ted Lim
Art Director: Danny Chin
Copywriters: Davina Chan, Ted Lim
Typographer: Danny Chin
Designers: Ray Goeh, Joseph Liu
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Highest Rated

grugee822's picture

lack of idea.. the concept just not enough execution...

grugee822
Activity Score 475
practical student |

pd

Dat Le's picture

I am not convinced why Duracell is better than any other brand of battery. Also, the tagline "Brings toys to life" seems a little obvious - doesn't every battey have the same ability to power toys?

Dat Le
Activity Score 20
Texas Creative (University of Texas, Advertising)
luispiter's picture

wow... its bad.. the baby is not a toy...

luispiter
Activity Score 2756
comunication
luispedromendezb's picture

The toy is not a baby.

You don't say 'wow' if you don't like it.

luispedromendezb
Activity Score 104
CuriousPencil's picture

Lighten up Luis, people can say 'wow' in dismay too. I recall a time not so very long ago when you were attracting some language lessons of your own from others on the forum; I'd rein in the temptation to dole them out for a while yet.

CuriousPencil
Activity Score 4225
Copywriter
luispedromendezb's picture

Sure, but I doubt if bc.com knows about it, I remember some of his comments going "wtf, i like.." "wtf, its the better..". And as for my attracting language lessons, I hope you don't mean it.

luispedromendezb
Activity Score 104
CuriousPencil's picture

I do mean it; but I've just seen you on another thread saying bc.com had hijacked your ID and posted under your name? At one point a few months ago I thought you were the same person, that explains a lot, sorry for the confusion.

CuriousPencil
Activity Score 4225
Copywriter
Adaddicted's picture

:-)
and jajajajajajajajajaja.... tooo...

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

NataliaLima's picture

It is like seeing Superman and Clark in the same room

NataliaLima
Activity Score 1380
Pwrfl's picture
Pwrfl
Activity Score 24
AD
Blashyrkh's picture

I wouldn't mind if this is copied. The problem is that puppets are not battery operated.

Blashyrkh
Activity Score 32890
Art Director
Lazarus's picture

Scary. I think Chucky!

Lazarus
Activity Score 1536
Creative Director
jackblack's picture

Kids don't have that much energy.

jackblack
Activity Score 2362
Art Director
Aga Grandowicz's picture

Terrible concept; baby is not a toy!

Aga Grandowicz
Activity Score 36
Graphic Designer
miko1aj's picture

hey - you don't understand this ad???
It's not saying that babies ARE toys, but OPPOSITE. That toys will be as vital as living beings.
Saying that i must admit that art direction fails in this. Sorry. I like the concept.

miko1aj
Activity Score 3086
abake's picture

You got all that from the ad?
Man, I really don't see any of that in that ad...

abake
Activity Score 1262
RMG Connect Colombia
miko1aj's picture

yea, i got it from the ad, but if you don't, it may mean that it fails with communication of an idea.

miko1aj
Activity Score 3086
wigzisonfire's picture

TEST BABY

wigzisonfire
Activity Score 23
Art Director at St Luke's Communication
kleenex's picture

YUCK!!!

kleenex
Activity Score 58667
Web Designer/Developer
AdBuzzer's picture

It's pretty awful - it can really put off from using Duracell. And if there's any idea beneath it, it's damn well hidden. I don't get it.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

ambareesha's picture

this is not duracell level

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

chanderjoshi's picture

Nice

chanderjoshi
Activity Score 153
Other at Essence Communications
Glut's picture

It´s not about the baby itself, perhaps with another piece it would been cleared. I like it

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
NataliaLima's picture

So can we remove a baby's battery when it's bedtime?

NataliaLima
Activity Score 1380
phillsucks's picture

SCARY OMG

phillsucks
Activity Score 131
Art Director at Duelo
Chench's picture

Bizarre....

Chench
Activity Score 38
Marketing Manager
grugee822's picture

lack of idea.. the concept just not enough execution...

grugee822
Activity Score 475
practical student |

pd

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