Description
Print advertisement created by DDB, Malaysia for Duracell, within the category: Electronics, Technology.
Brings toys to life
Executive Creative Director: Ted Lim
Art Director: Danny Chin
Copywriters: Davina Chan, Ted Lim
Typographer: Danny Chin
Designers: Ray Goeh, Joseph Liu
Highest Rated
lack of idea.. the concept just not enough execution...
pd
I am not convinced why Duracell is better than any other brand of battery. Also, the tagline "Brings toys to life" seems a little obvious - doesn't every battey have the same ability to power toys?
The toy is not a baby.
You don't say 'wow' if you don't like it.
Lighten up Luis, people can say 'wow' in dismay too. I recall a time not so very long ago when you were attracting some language lessons of your own from others on the forum; I'd rein in the temptation to dole them out for a while yet.
Sure, but I doubt if bc.com knows about it, I remember some of his comments going "wtf, i like.." "wtf, its the better..". And as for my attracting language lessons, I hope you don't mean it.
I do mean it; but I've just seen you on another thread saying bc.com had hijacked your ID and posted under your name? At one point a few months ago I thought you were the same person, that explains a lot, sorry for the confusion.
:-)
and jajajajajajajajajaja.... tooo...
withalltherespects
I wouldn't mind if this is copied. The problem is that puppets are not battery operated.
hey - you don't understand this ad???
It's not saying that babies ARE toys, but OPPOSITE. That toys will be as vital as living beings.
Saying that i must admit that art direction fails in this. Sorry. I like the concept.
You got all that from the ad?
Man, I really don't see any of that in that ad...
yea, i got it from the ad, but if you don't, it may mean that it fails with communication of an idea.
It's pretty awful - it can really put off from using Duracell. And if there's any idea beneath it, it's damn well hidden. I don't get it.
It´s not about the baby itself, perhaps with another piece it would been cleared. I like it
lack of idea.. the concept just not enough execution...
pd
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