Description
Print advertisement created by DDB, Malaysia for Duracell, within the category: Electronics, Technology.
Brings toys to life
Executive Creative Director: Ted Lim
Art Director: Danny Chin
Copywriters: Davina Chan, Ted Lim
Typographer: Danny Chin
Designers: Ray Goeh, Joseph Liu
I am not convinced why Duracell is better than any other brand of battery. Also, the tagline "Brings toys to life" seems a little obvious - doesn't every battey have the same ability to power toys?
wow... its bad.. the baby is not a toy...
The toy is not a baby.
You don't say 'wow' if you don't like it.
Lighten up Luis, people can say 'wow' in dismay too. I recall a time not so very long ago when you were attracting some language lessons of your own from others on the forum; I'd rein in the temptation to dole them out for a while yet.
Sure, but I doubt if bc.com knows about it, I remember some of his comments going "wtf, i like.." "wtf, its the better..". And as for my attracting language lessons, I hope you don't mean it.
I wouldn't mind if this is copied. The problem is that puppets are not battery operated.
Scary. I think Chucky!
Kids don't have that much energy.
Terrible concept; baby is not a toy!
hey - you don't understand this ad???
It's not saying that babies ARE toys, but OPPOSITE. That toys will be as vital as living beings.
Saying that i must admit that art direction fails in this. Sorry. I like the concept.
You got all that from the ad?
Man, I really don't see any of that in that ad...
TEST BABY
YUCK!!!
It's pretty awful - it can really put off from using Duracell. And if there's any idea beneath it, it's damn well hidden. I don't get it.
this is not duracell level
- @mbi
Nice
It´s not about the baby itself, perhaps with another piece it would been cleared. I like it
So can we remove a baby's battery when it's bedtime?
SCARY OMG
Bizarre....
lack of idea.. the concept just not enough execution...
pd
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