Stairs

Campaign
Agency Network: 
Published/Aired: 
January 2010
Dunlopillo:  Stairs

Description

Print advertisement created by H-Paris, France for Dunlopillo, within the category: House, Garden.

Caption

Dunlopillo, it's hard to make love anywhere else
Dunlopillo. Sleep like you love

Advertising agency: H, Paris, France
Creative Director: Gilbert Scher
Art Director: Pietro Sotgia
Copywriter: Arnaud Le Bacquer
Photographer: Geoffroy de Boismenu
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Highest Rated

luispiter's picture

good nice. art director..mmmm i dont like

luispiter
Activity Score 2746
comunication
Phil Lestino's picture

No it's not....it's easy.

Phil Lestino
Activity Score 1654
tirthomitro's picture

I fully agree with Phil above.
But seriously, amazing stuff this... congrats guys!

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Adaddicted's picture

not amazing, just a visual pun...

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

Molecule's picture

I think this campaign is ok, but the art direction is terrible.

Molecule
Activity Score 429
Copywriter
atb2005's picture

It took me a while to figure out this campaign. Indeed, this has to do with the mattress being so comfy, making love in it is better to making love on "rough" or "uncomfy" surfaces. It's funny and refreshingly on-point. I don't think we need that many ads, however; 3 or 4 would have sufficed. Love the tagline "sleep like you love".

atb2005
Activity Score 13489
monsieurange's picture

Se quedó en un primer pensamiento. Creo que pudieron haber explorado más.

monsieurange
Activity Score 512
Creative Director
morse's picture

Very nice campaign! 9 thumbs up.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mrckais's picture

i don't get it, it supposed to be comfortable?

mrckais
Activity Score 415
Art Director |

mrckais

luispiter's picture

good nice. art director..mmmm i dont like

luispiter
Activity Score 2746
comunication
angieraj's picture

Funny!

I think the idea is that once your used to Dunlopillo, making love anywhere gets harder cos its just not that comfortable,

So I think its amazing. Its not saying you cant, its just saying its not as comfy which highlights the product benefit.

Good one!

angieraj
Activity Score 418
Turrino Advertising LLC |

Cognito Ergo Sum

deuBleuDi's picture

I guess there's a problem with the translation from french to english.. it's not the appropriate words, yet it's not that clear..

*edited* ok seeing the rest of the campaign, I guess I'd agree with the translation :)

deuBleuDi
Activity Score 253
Art Director
dthlb72's picture

Interesting campaign! like the line 'sleep like you love'
bravo

dthlb72
Activity Score 541
Art Director, ADK Malaysia
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