Blueberry

Campaign
Agency Network: 
Published/Aired: 
May 2008
Dunkin' Donuts:  Blueberry

Description

Print advertisement created by Hill Holliday, United States for Dunkin' Donuts, within the category: Non-Alcoholic Drinks.

Advertising Agency: Hill Holliday, Boston, USA
Creative Directors: Kevin Daley, Tim Cawley
Art Director: Megan O'Connell
Copywriter: Lindsay Bowen
Illustrator / Photographer: Alice Blue
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Highest Rated

Jet Propulsion Lab's picture

Strictly from a consumer standpoint, this ad (or poster) hits me just the right spot. I'll be (yet again) seeing a barrage of "summer drink" images all over the city in the next few months or so and this will for sure stand out immediately. I love blueberries. I love iced coffee! The intrigue factor is just mind-boggling! Here's my five bucks. Keep the change...

Effective.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Rachel.Mann's picture

Iced blueberry coffee? BADASS!
I was thinking - would it have worked to put the logo on the blueberry cup as a label?

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

phoamcor's picture

less than average

phoamcor
Activity Score 1284
SandMan69's picture

Blueberry coffee?

Not what I'd go for, but like this one a bit more that the fudge one, but makes me think smoothie rather than coffee.

"readthiswhileIstareatyourtits"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

BOOBJOB LOOBCANNON's picture

A blueberry coffee? Sounds rancid.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Jet Propulsion Lab's picture

Strictly from a consumer standpoint, this ad (or poster) hits me just the right spot. I'll be (yet again) seeing a barrage of "summer drink" images all over the city in the next few months or so and this will for sure stand out immediately. I love blueberries. I love iced coffee! The intrigue factor is just mind-boggling! Here's my five bucks. Keep the change...

Effective.

Jet Propulsion Lab
Activity Score 10679
Copywriter
mrtalented's picture

blueberry juice? the visual said so.

mrtalented
Activity Score 2171
Creative Director
AD1014's picture

leav it to dunkin donuts to introduce the world to yet another disgusting treat.

AD1014
Activity Score 307
Graphic Designer at nyc
Enas's picture

i don't want to feel all that blue b in my coffee ...this is better for juice

Enas
Activity Score 741
Art Director |

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

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