Mystery Flavor

Campaign
Agency Network: 
Published/Aired: 
September 2008
DumDums:  Mystery Flavor

Description

Print advertisement created by Creative Circus, United States for DumDums, within the category: Confectionery, Snacks.

Advertising Agency: Creative Circus, Atlanta, GA, USA
Art Director: Peter Kehr
Copywriter: Dan Kelly
Photographer: Bobby Prokenpek
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Audrius Kubrik's picture

first 2 votes are 10 for all 3. i wonder who gave those...

Audrius Kubrik
Activity Score 828
Vilnius
oopsie_dum_didly's picture

Hahaha

oopsie_dum_didly
Activity Score 91
Creative Circus
Jason Hanky's picture

Wow! Napoleon Dynamite really let himself go.

Jason Hanky
Activity Score 51
Copywriter
Crisp One's picture

ha

Crisp One
Activity Score 2005
Other at New York
virtualplaydoh's picture

This one works stronger than others. Great one off. But I'm sure you know that. Like the thoughts to making the other look like the flavors, but I'm missing something.I wouldn't but if you cut this one and just play up another flavor/photo guy for a third it won't be as good, but it would probably make the other two better.

virtualplaydoh
Activity Score 252
andre_j's picture

those jeans are amazing.

andre_j
Activity Score 88
copywriter
keddy's picture

HUH??
can somebody please explain this campaign?

keddy
Activity Score 124
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

CGilb09's picture

The people are representative of the dum dum flavors. Since this is the "mystery flavor", we have this androgynous person, getting at the mystery of "is it a man, is it a woman?" Not to mention the mystery as to where he/she found those dazzling pants. I really like this one, the other ones not so much.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

A.G. Pennypacker's picture

I don't think there's any doubt this is a male so the question of gender may be a tiny bit of over thinking. For me the guy himself is a question mark. He's the mystery. You look at that hair, that shirt, those pants and go "What the fu*k?" So in the end these ads are pretty straight forward. The characters are simply representative of the flavors they enjoy. But I do totally agree with you that those sans-the-belt elastiband blue jeans are absolutely fabulous!

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
CGilb09's picture

See, he reminds me dead-on of that old Pat character from SNL. But yeah, you definitely get the "What the f*ck" effect, which is always fun.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

McGrot's picture

HAHAHAHAHAHAHHAHAHHAHAHAHAHA!!!!! PAT!!! HAHAHAHAHAHAHAHAHAHAHAHA!!!

McGrot
Activity Score 89
Art Director at Independent
Davosk's picture

The casting for this one is spot-on. Must say, the jeans are first rate. Where can I get the shirt?

Davosk
Activity Score 4811
Art Director
sparky's picture

for some reason i really like this. it makes me laugh.
would love to see it campaigned out into other mediumz

sparky
Activity Score 454
Copywriter at M&C Saatchi
sneakyhands's picture

it's pat!

sneakyhands
Activity Score 1857
Copywriter
Bye's picture

I see that many people like this. I don't.

Bye
Activity Score 1464
feel's picture

work for real? sell? i doubt.

feel
Activity Score 168
crisanto's picture

i dont understand this. the campaing only have a good photography.

crisanto
Activity Score 2
Copy Writer
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