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Agency Network: 
Published/Aired: 
July 2008
Dulcolax:  Pyramid
Dulcolax Print Ad -  Pyramid

Description

Creative Director: María fernanda Lares.

Print advertisement created by Y&R, Venezuela for Dulcolax, within the category: Pharmaceutical.

Advertising Agency: JMC YR, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención, Jairo Gudiño
Art Directors: Daniel Asecención, Charles Rodriguez
Copywriters: Daniela Tedesco, April itriago
Illustrator: Michaell Lecor
Other additional credits: René Bustamante
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Highest Rated

Guest's picture

photography?
its been illustrated!

Guest
iT-iS-i's picture

And so what?

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

talkingisfree's picture

I like it.

talkingisfree
Activity Score 2712
Art Director
Guest's picture

This looks like a Ladies pubic hair shape....all the food is still stuck in this triangle...what is the point?

Guest
Guest's picture

it's food-pyramid inverted. it's gotta be for some laxative.

Guest
Tchabana's picture

ok! Mas será que isto tem tanta criatividade pra estar aqui?

Tchabana
Activity Score 103
Graphic Designer at Pixel Comunicação e Imagem |

ctchabana@gmail.com
ctchabana@live.com

theanc's picture

Funny.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

eu acho que está muito bom. simples e, para quem sabe o que é uma pirâmide de alimentos, directíssimo.

Guest
Cheo Motorizado's picture

Está arrecho, ójala algún día lo publiquen...

Cheo Motorizado
Activity Score 4
Guest's picture

DONE ACTIVIA

Guest
Guest's picture

anda a cagar dulcolax

Guest
Jet Propulsion Lab's picture

I have absolutely no idea what this ad is trying to communicate... : (

Bring back the sewer rats!!! : )

Jet Propulsion Lab
Activity Score 10679
Copywriter
nemesis's picture

don't get it at all

nemesis
Activity Score 767
Creative Director
Guest's picture

Turn the food pyramid upside down.....

And then what, it comes out your butt?

I see the upside down part, but not the out the butt part.

Guest
Guest's picture

very nice.

Guest
Guest's picture

even GLBT's need a healthy diet? wtf does this mean? If you ate all that healthy crap, would you really need a laxative?

Guest
uncletui's picture

Photography is nice composition.....impact

uncletui
Activity Score 65
photographer
iT-iS-i's picture

It's been a week. Still don't get it...

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

photography?
its been illustrated!

Guest
Guest's picture

Hmmm, a new take for the food pyramid. Something's missing...

"There are times when you've got trouble keeping it down..."

Guest
Guest's picture

Se entiende claramente como la pirámide apunta como una flecha hacia abajo,
osea: Todo lo que entra sale!

Me parece una buena idea, simple y directa.

Guest
Guest's picture

Este aviso está para cagarse, de lo malo.

Guest
michelangelo's picture

if you know what the food pyramid is, you'll understand this ad although execution could've been done better

michelangelo
Activity Score 660
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