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Desperate Turds

Agency Network: 
Published/Aired: 
February 2014
Dulcolax:  Desperate Turds
Dulcolax Print Ad -  Desperate Turds

Description

Print advertisement created by McCann, China for Dulcolax, within the category: Pharmaceutical.

Caption

Only you can set them free.

Advertising Agency: McCann Healthcare Worldwide, Shanghai, China
Executive Creative Director: Kevin Lee
Creative Directors: Danny Li, Band Bai
Art Directors: Danny Li, Band Bai, QinQian
Copywriters: Kevin Lee, Bati Wu
General Manager: Joanne Wang
Business Director: Yama Chen
Account Manager: Celine Lv
Production Company: Visionary Group
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damnson's picture

OMFG THIS CAN'T BE REAL CAN IT

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

oh but it is....

kleenex
Activity Score 58633
Web Designer/Developer
White_lion's picture

For me, idea and execution are cool. But, sh*t, I'd be haunted everytime I eat s.th.

White_lion
Activity Score 30
Copywriter at Lazada Group
mmackinven's picture

Haha, I can just imagine them presenting this idea to the client… and then briefing the retoucher...

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Marcao's picture

Shitty idea.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
VeronicaFranco's picture

NO, NO, NEVER!!

VeronicaFranco
Activity Score 789
Copywriter
Wordnerd's picture

AAAAahahahahaaaa! Poooohooooo! Don't listen to the haters guys.
It's always a delight when you see someone going through with a "No go" idea. Also for a lot of shit this looks very nice :)

I would have liked a single giant one better i guess. but that was probably and art decision to show less details ;)

Wordnerd
Activity Score 6692
Copywriter
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