Cut Carbs

Campaign
Agency Network: 
Published/Aired: 
August 2018
Dukes Bread: Cut Carbs

Description

For Dukes Bread, an artisanal, all-natural bakery, BooneOakley baked their headlines directly into the client’s loaves, at first, literally. The loaves’ tops were floured through a stencil so that, as the bread baked in the oven, dark letters emerged on the lighter, floured background. Unfortunately the “type” was not sharp enough and ultimately the finals were retouched.

Print advertisement created by BooneOakley, United States for Dukes Bread, within the category: Food.

Caption

Cut carbs into slices.

Advertising Agency: BooneOakley, Charlotte, USA
Creative Director: David Oakley
Art Director: Laura Beebe
Copywriter: Mary Gross
Photographer: Laura Beebe
Designer: Savannah Jackson
Retouching: Hac Job
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