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Obama

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Published/Aired: 
March 2009
Duet:  Obama
Duet Print Ad -  Obama

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Description

Print advertisement created by Voskhod, Russia for Duet, within the category: Food.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director / Illustrator: Vlad Derevyannykh
Copywriters: Aleksandr Parkhomenko, Evgeny Primachenko
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Guest's picture

Is the ice cream as tasteless as the ad?

Guest
Guest's picture

it is feminist as your mum is

Guest
flurl's picture

Better copy than the ad, hahah

flurl
Activity Score 97
jeffmarked's picture

This is just racist.

jeffmarked
Activity Score 49
Marked
Guest's picture

Are you stupid ????

Guest
Guest's picture

You are wrong. It is Anti-Semitic Sexism, which is even worse.

Guest
Guest's picture

Are you guys shittin´ me???
If you think this is racism go and get a new job....or better get a bit sence of humor!

::::: you can t pull this card on everything!

Guest
Jet Propulsion Lab's picture

I don't care for this kind of advertising. Leave it to the Russians to enjoy it.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

I like it. It´s totally absurd and has no idea at all but it makes me smile. And to me it´s clear that they didnt mean it in a bad way so skip the racism debatte.

Guest
Blair Semenoff's picture

Ya this is racist

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
kergu's picture

mmm ok. i really want to know if obama has not won the election, what can they put on this ad?...
please excuse my bad bad english

kergu
Activity Score 6795
Guest's picture

it is so cute!

Guest
eldeadevis's picture

STUPID

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

Small ad from a small mind!

Guest
Guest's picture

It's not great but it's very funny! Good one.

Guest
Guest's picture

Nice and funny. Very cute

Guest
Guest's picture

Not very funny or cute

Guest
tr3n00ps's picture

No, very funny and cute. You just don't like the flavor...

tr3n00ps
Activity Score 78
Graphic Designer
Guest's picture

funny, i like it))

Guest
Guest's picture

RACIST :x

Guest
Guest's picture

beautiful one. political correctness sucks, that's right!

Guest
Guest's picture

Topically

Guest
Guest's picture

it's not racizm
they have never seen real black man, have no relations or communication with black, so black man associates with dark colour only. it's naivity and humour.

Guest
Blair Semenoff's picture

Learn how to spell!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

*learn to spell.

Guest
Guest's picture

hah man. learn history "no relations or communication with black" and facts. russia is one of the most popular places amongst africans to go studying.

Guest
Guest's picture

hah man. i live in russia and i saw black men 2 times for all my life. russia's large, do not think moscow is a whole russia.

Guest
silvertongue's picture

Topical, but the headline is show-and-tell. The exclamations are also disappointing.

silvertongue
Activity Score 555
Copywriter
Guest's picture

what's racist in that? nobody says it's bad there's a black in the white. just catch the trend and try how it tastes ;)

Guest
Guest's picture

Uh, if you don't get it no one can explain it to you, idiot.

Guest
Guest's picture

Boring.
It's not about the product at all.

Guest
goci134's picture

funny & good idea...
but do not use obama in advertising anymore... i see him in every ad campaign...

goci134
Activity Score 243
Copywriter
Guest's picture

WAHHHHHHHH................MAMA I WANT OBAMA ICE-CREAM. WAAAAHHHHHHHHHHHHHHHH..........

Guest
Guest's picture

why is everything considered racist if it shows skin color? skin color is how we visually differ....

Guest
Guest's picture
Guest
TRICKY's picture

actually its white in black not the other way around (see the picture of ice cream) the chocolate is on the outside while the vanilla is on the inside

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

snolet's picture

No. You're wrong. See the picture closer. There's a bunch of chocolate inside the vanilla cream. Sorry!

snolet
Activity Score 104
Art Director at Propage
Audrius Kubrik's picture

It's wrong, because a - as we see on the package, the concept of the icecream is "duet", not something in something; b - icecream is for kids, this ad isn't; c - it is racist. In Russian it sounds "cherny v belom". It just sounds wrong. Maybe because it's in Russian and in Russia. Besides "cherny" ("black") isn't the politically correct way of saying "black" in Russian ("temnokozhy"/"dark-skinned" is.) I'm not offended by this "anecdote" idea, which should have remained as a company's/agency's inside joke, but I can't be impressed either. This is MY opinion, any other person who understands Russian language and culture just a little bit may have a completely different one. Cheers.

Audrius Kubrik
Activity Score 828
Vilnius
Primachenko's picture

It sounds like "Temny v belom".

Primachenko
Activity Score 53
Voskhod
Audrius Kubrik's picture

OK. Sorry about my false presumption. Maybe my comment was a bit harsh. I know it was tempting and risky to go for it, it's just that I would have kept it as an inside joke.

Audrius Kubrik
Activity Score 828
Vilnius
Guest's picture

If you're not American enough to know how wrong this is, you have no business butting your head into our politics for the sake of putting a bad portfolio piece into your book. It's exploitive, easy and unintelligent. I'd hate to see the rest of your work if you thought this was good enough to post.

Guest
Guest's picture

I'm American enough to know that every time someone mentions skin color, people run around screaming racism. There's a black man in the white house, and that's what this ad is saying.

Guest
Guest's picture

wtf? this is the worst ad ever made. suposed to be funny but turned out to be just racist!

Guest
Guest's picture

Come on... last month THE WHOLE WORLD was talking about how there's a black guy in the White House, and mostly in a very positive way. Just pointing out a person's race isn't discrimination. And the art direction on this ad is lovely, BTW.

Guest
youngrei's picture

LOVE IT!... There's nothing racist about this ad.

youngrei
Activity Score 23
Art Director at EURO RSCG
ADebutant's picture

Actually...It's "flavor of almost a half decade." (at least)
It's not racist...It's just a cheap and pathetic attempt at being relevant. Like someone said already,it's "black in white" not the other way around... the headline automatically kills the ad.

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
Guest's picture

Please to be enjoying glorious Russian Racism! "Nogger Black Icecream" anyone?

Guest
Guest's picture

Oh don't be so silly!!!
What racism do you speak about? C'mon black man on print is NOT racism, it's just a black man on print. Gosh, you people are obsessed.
Cute idea. I really like it.

Guest
Guest's picture

Why does a Russian ad have English copy? Have any of you ever been to Russia? This ad would not appear like this - ever.

Guest
Guest's picture

It's really upsetting to know how people really feel about blacks. This ad is racist as anything ever depicting blacks in advertisements.

Guest
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