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Justin's picture

Am I missing something here?

firstly, x-ray ideas r sooo tired, secondly, where's the idea?

Justin
Activity Score 176
Art Director
NITROXROX's picture

Same idea, 3 different executions and still nothing good.

NITROXROX
Activity Score 130
Creative Director
bknowlden's picture

Aside from the fact that this would proabably mean nothing to the consumer, it's a good attempt for the category.

bknowlden
Activity Score 3647
Art Director |

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brandon

www.brandonknowlden.com

squirrely's picture

Aren't children generally the target audience for Toys R Us? This would confuse the hell out of a child!

squirrely
Activity Score 316
Graphic Designer
popdistortion's picture

Actually, more often the target are parents. Simply because they have the cash. Still, this ad doesn't pull.

popdistortion
Activity Score 1592
Pila's picture

what is the idea?

Pila
Activity Score 177
Art Director |

Pila

bknowlden's picture

they x-rayed a toy, BOOM! big idea... Dear Cannes, please send the lion to...

bknowlden
Activity Score 3647
Art Director |

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brandon

www.brandonknowlden.com

popdistortion's picture

hahaha! Maybe they should have thought to really take toys and turn them inside out. That would have at least looked more intriguing.

popdistortion
Activity Score 1592
Pila's picture

hahahaha, you wish.

Pila
Activity Score 177
Art Director |

Pila

apfelbutzen's picture

;-) ;-) ;-)
hähähä

apfelbutzen
Activity Score 44
Other
Desi's picture

kids are scared of x-ray images.

Desi
Activity Score 1042
ChuckNorris's picture

If it's from miami and it ain't crispin, it sucks!

ChuckNorris
Activity Score 834
Creative Director
Mo's picture

Haha...Chuck.
It's been done before for something related to Paintings. It was on the cover of the archive magazine!

Mo
Activity Score 648
Art Director
onemancreative's picture

i use to do toys r us ad and this ad is so far from what toys r us in the philippines approve ads coz lets face it kids are the main target of the store thats why they should understand whay they see and makes this ad dont work ..... but nice try dude!

onemancreative
Activity Score 12
Graphic Designer |

oneman!

creative_assylum's picture

dont be so nice... this ad's sucks

creative_assylum
Activity Score 134
Art Director
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