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Butts Are Litter Too

Agency Network: 
Published/Aired: 
October 2009
Dublin City Council:  Butts Are Litter Too
Dublin City Council Print Ad -  Butts Are Litter Too

Description

Print advertisement created by Publicis, Ireland for Dublin City Council, within the category: Public Interest, NGO.

Caption

Cigarett butts make up almost half of Dublin's litter

Advertising Agency: Publicis QMP, Dublin, Ireland
Creative Director: Ger Roe
Art Director: Ger Roe
Copywriter: Briain Wright, Eugene Ruane
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Guest's picture

hmmm Cigarett butts may make up to half of Dublin's litter...yet in that pile of rubish i dont see a singel one...

Guest
Guest's picture

Lol.... agree!

Guest
jackmancer2017's picture

yep would have made far more impact if it was completly made out of cigarett butts

jackmancer2017
martois's picture

on the contrary, there is a single one.

martois
Activity Score 67
Creative Director at Carbon Creative |

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manch

Guest's picture

*sigh* yes I see the giant cigarett butt ... but I said "in that pile of rubish i dont see a singel one"

there are no cigarett butts in The PILE of rubish.

Guest
Guest's picture

look at the bigger picture dude...you'll see a BIG one:-)

Guest
ManojMaani.com's picture

great

ManojMaani.com
Activity Score 121
Sr. Art Director, Maa Bozell, Bangalore
Guest's picture

Cool:)

Guest
Guest's picture

Ohhh... come on....

Guest
everartz's picture

BEAUTIFUL!!!!!!!!!!!

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Clearly, they were drunk when designing this ad. Somebody had to say it.

Guest
martois's picture

Brilliant!

martois
Activity Score 67
Creative Director at Carbon Creative |

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manch

Guest's picture

Very well done. For those who didnt see the cigarette butt are yull in advertising or what ???

Guest
AmOgodzzz's picture

No, clearly we all saw the big cigarette butt that consists of a bunch of litter that does not include a cigarette butt. Which goes counter to the line of copy.

Also, on the lower right corner, it says "bin them." Correct me if I'm wrong, but isn't it imprudent to exhort people to throw smoldering cigarette butts into bins filled with flammable garbage?
Fire safety 101, people.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
Guest's picture

very Creative

Guest
gambler85's picture

Great job!!!!!!!!!!!!!!!!!!!!

gambler85
Activity Score 4
Graphic Designer at Macmillan
Guest's picture

SO????? not going to make me stop smoking. or even think about it.Why care about litter???

Guest
willy wonka's picture

Cool. very nice

willy wonka
Activity Score 137
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