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Uluruff

Agency Network: 
Published/Aired: 
October 2010
Drontal:  Uluruff
Drontal Print Ad -  Uluruff

Description

Print advertisement created by Grey, Australia for Drontal, within the category: Pharmaceutical.

Caption

Help protect Australian dogs.

Advertising Agency: Grey Healthcare Group Sydney, Australia
Creative Director: Tim Brierley
Art Director: Daragh Ledwidge
Copywriter: Jay Furby
Photographer: David Knight
Additional credits: Chee Productions / Krankymermaidink
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Highest Rated

Guest's picture

Has Grey Healthcare asked all 9 of their staff to vote for this as guests?

Guest
jackmancer2017's picture

Ah, really nice. For those a bit more unfamiliar to Australian sightseeings, go check out Ayers Rock.

jackmancer2017
Colish's picture

Didn't get the point. Someone explain please?

Colish
Activity Score 146
Creative Director
ivan's picture

Famous mountain in the Australian desert looks like that dog shape.

ivan
Activity Score 12
Creative Director at Ads of the World
Colish's picture

Thank you ivan!

Colish
Activity Score 146
Creative Director
N17's picture

nice and simple.

N17
Activity Score 475
Creative Director
Zeus's picture

√√√√√√√√√√√√√√√

Zeus
Activity Score 906
somewhere
pez's picture

Great! (thanks for that quote, jackmancer)

pez
Activity Score 1804
Creative Director
Guest's picture

SO good!! Love its simplicity!

Guest
LeeHarvey's picture

Nice and simple.

LeeHarvey
Activity Score 3045
Creative Director
HappyHour's picture

Great visual. I understand it's an australian rock formation and it resembles a dog, but I don't really understand how it connects to the idea of 'protecting' dogs. Unless the mountain is eroding rapidly, I don't see how this dog is in any danger at all.

HappyHour
Activity Score 2381
sirvan's picture

Exactly. Making a dog look like a notable mountain is fine, but it needs to connect to the strategy.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

thedesignaddict's picture

Australian's feels a great sense of pride, ownership and conservation towards Ayers Rock. Work backwards from there. It's pretty simple.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

Jack plz.make it more clear.
Your comments are worth.
vishalwaytolife@gmail.com

Guest
Guest's picture

WOW!!! great

Guest
Guest's picture

WOW! great

Guest
Guest's picture

Nice!

Guest
Guest's picture

So explain please.

What the link between protecting and mountain?

Guest
Guest's picture

@sirvan
lol blabla

Guest
Stanley Knife's picture

is that dog an Australian breed of dog?

Stanley Knife
Activity Score 2
Roger Keynes's picture

Uluru is also a sacred and protected aboriginal site.

People are no longer allowed to climb it.

Beautiful thought. Gorgeous art. Great stuff, Jay.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

It's not JayGrey! It's Grey Healthcare.... credit where credit is due!

Guest
Roger Keynes's picture

Oh, we've touched a nerve.

So Grey creative friend, is this a Writer idea or an AD idea?

I've put my money on the table. ;)

Peace.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Roger Keynes's picture

You must admit, JayGrey's got a bloody nice ring to it! :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

morse's picture

Superb idea. As a thumbnail I though this is a picture of the red rock.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

great

Guest
Guest's picture

It says Grey Healthcare Group and it looks like an AD ad to me 19.57

Guest
Guest's picture

Beautiful ad, though they've got the spelling of "indigenous" way off.

Guest
whitewhite's picture

THE GOOD : I'm not familiar with the Ayers rock..but the moment I saw the ad, i was pretty much sure Australia has some landscape or landmark that resembles this. So You win.
THE BAD: To me, the whole message of the ad is " Australian dog"! Nothing else. So there you lose.

whitewhite
Activity Score 251
Copywriter
Guest's picture

simple as it gets; excellent work

Guest
zouz-08's picture

Great job.

Please check our website:

http://fredetnico.blogspot.com/

We are a young belgian team with one year experience, so give us any comments you want. Everything is good to know to improvie in the right way.

zouz-08
Activity Score 29
Art Director at VVL BBDO Brussels
Guest's picture

AWARD!!!!

Guest
Guest's picture

I've seen the Ayers Rock visual pun a couple of times before- remember the bus travel ad??
Much better than this.

Guest
Bohed's picture

It's only nice for Australia. Not worldwide. Who knew that the shape looks like the mountain??

Bohed
Activity Score 35
Graphic Designer |

Professional Graphic Design Studio/Blog
http://www.truekolor.net

Guest's picture

exactly. as intended.

Guest
Guest's picture

you know how when you deal with clients, you get a thousand of them offering their 'opinions' and it makes everything shit. this is like that. but student creatives are the clients.

Guest
velle's picture

A great idea amazingly art-directed! Woof!

velle
Activity Score 1550
Copywriter
Guest's picture

Love it, well done mate. Hope all's well with you. Rock on. M

Guest
Guest's picture

very very good like to see great works as this one

Guest
Guest's picture

THIS IS AWESOME!!!!! REALLLY STUNNING IDEA!!! I WAS SHOKED

Guest
Guest's picture

Has Grey Healthcare asked all 9 of their staff to vote for this as guests?

Guest
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