Agency Network: 
October 2008
Drinkaware:  Trash


Print advertisement created by Public Life, United Kingdom for Drinkaware, within the category: Public Interest, NGO.

Advertising Agency: Public Life, UK
Creative Directors: Mike Williams, Suzanne Begley
Art Director / Copywriter: David Martin
Photographer: Joseph Ford
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justanopinion's picture

rubbish. Bad words, bad layout, all from 2 creative directors. A great opportunity to do something special sadly missed.

MCVECS's picture

agreed this brief couldve been awesome.

Activity Score 13
New York City |


luispiter's picture
Activity Score 2746
opinion...'s picture

shame. could have been good. but just really lame in execution and overall wake up awareness of the problem. CDs! hahaha! you must be joking on that one.

Guest commenter's picture

i dont get it... i thought recycling was good :S

crap ad tbh

Guest commenter
Guest commenter's picture

i dont get it, i thought it was good to recycle?

so, yeh, this ad sucks...

Guest commenter
Guest commenter's picture

Were the creatives drunk when they came up with something so lame - if not maybe they should have been!

Guest commenter
Roger Daly's picture

What happens when each creative wants their headline in the ad.
Nice idea, waaaay over cooked.
Sack CD's. Promote Ad/Writer.

Roger Daly
Activity Score 355
Guest commenter's picture

yeah, sorry guys, this gives hope in a financial crisis. i will be calling the CEO up for your replacement. Cos you CDs must really want to get fired. You wasted ink and paper for this shit. I like the recycle here logo in the background though. was that sarcasm?

Guest commenter
Vipond's picture

this is by a mile the worst of the 3 offerings.

think about the words. they dont tie in with image. the 'big party?' one could be a reasonable question seeing a bin full of bottles, and the 'i see you like to recycle' too. but who has ever asked 'do you come here often' at a bottle bank?

the other 2 arent even very good but at least they make some sense

Activity Score 60
Shaka_Zulu's picture

Of course recycling is good, but the point this ad is trying to make is that, if you have to get rid off liqour bottles more often than necessary, obviously - you need help. Unless you own or work at a pub.

Activity Score 112
Copywriter |

Now... inspire me!

Guest commenter's picture

Execution isn't brilliant but it's witty.

Guest commenter
James Davies's picture

This advert is an insidious attempt to essentially blackmail the British public into feeling guilty about having the odd glass of wine. Government-based information should be presented in a factual and easily-accessible way to allow concerned citizens to become informed citizens.

Having a quick snipe at people just because they might drink more than the accepted (yet arbitrary) healthy "limits" is rather vindictive and bordering on the authoritarian. Educate the public properly of the risks and where to get help if required (and ensure that requesting help is not seen as shameful); then, if they choose to drink themselves daft in the privacy of their own home, it is nobody else's concern. Provided that no laws are broken of course ...

So, no, this is not a good advert ... it's propaganda.

(And I managed to not use the P-word until right at the end: well done me.)


James Davies
Jonnycakes's picture

how is it blackmail? Propaganda - no not really, it's clearly a light-hearted campaign that aims to make people consider their drinking levels the next time they put out their recycling. I looked at the website and there's a tool there where you can add up your bottles and get some information on how many units it works out at and how it may affect your health, I imagine that would be pretty helpful for people to get some perspective on their habits.

I think people need to realize that this is a touchy subject to handle and not simply an excuse for 'creatives' to come up with some self indulgent gimmickry aimed at pleasing other art directors and trendy designers, but rather, it's trying to get a message across to average people that have a few glasses of wine at home in the evening, as opposed to drunken binge drinking youth or park sleeping wino's.

You're never going to change people's habits with a few posters, but at least this may resonate with people that can relate to the images, and make them ask themselves if they should drink a bit less.

I don't think it's meant to be a glamourous looking consumer ad, but rather it looks everyday and plausible imho.

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