Agency Network: 
October 2008
Drinkaware:  Party


Print advertisement created by Public Life, United Kingdom for Drinkaware, within the category: Public Interest, NGO.

Advertising Agency: Public Life, UK
Creative Directors: Mike Williams, Suzanne Begley
Art Director / Copywriter: David Martin
Photographer: Joseph Ford
Log in to post comments
prof00's picture

Big party at the weekend? Does this make sense in the UK? Wouldn't it be better to say "Big party this weekend?" or "Big party over the weekend?"

Activity Score 29
isix creative
Dale's picture

As an American working in London, this is something that has thrown me before. It does make sense here even though it's not how we would say it in the States.

The ads suck and they are currently plastered all over the underground. They're infuriatingly badly done and as many comments here and around London attest, they are more likely to annoy people and send them to the pub than get them to cut back on their drinking.

- Commenting in all caps with poor spelling and grammar is so done before -

Activity Score 366
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

luispiter's picture
Activity Score 2746
Guest commenter's picture

a load of cock and bullshit. basic copywriting basic art direction. loer than stockshot quality! an embarrassment. really. did the client bend your arms? and who the fuck gave this shit 6 stars?

Guest commenter
Guest commenter's picture

this is simple, but in a shit way

Guest commenter
The General's picture

Oh my God, how weak is the creative for this campaign considering it's such a weighty subject? I'm off to the pub for a pint!

The General
Roger Daly's picture

I wonder who's giving this over written tripe high votes.

Roger Daly
Activity Score 355
Guest commenter's picture

well, with this kind of work being produced, i doubt the Captains of this ship are doing fuck all more than waxing their own turds. How long did it take to think these up BTW? Sorry, Im being bad, the ads are... erm... piss poor!

Guest commenter
dthlb72's picture

Basic copywriting... just too basic. more like a direction signage cum cut-and-paste work of a common.

Activity Score 541
Art Director, ADK Malaysia
Featured Content

Latest Collections