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twelve_noon's picture

this feels awkward. why pretend to have something of the 'coolness' of alcohol drinks when the brand is sthing totally different...

twelve_noon
Activity Score 617
Creative Director
www.lucabartoli.info's picture

why not?

www.lucabartoli.info
Activity Score 36
copywriter / d'adda, lorenzini, vigorelli, bbdo / italy
twelve_noon's picture

I think that the promise made by some refreshments hoping to gain some of the coolness of RTDs is rather fake. You'll never drink a smoothie instead of your breezer... You get this coffee-milk thing for totally different reasons. I don't insist on the creative being bad, it's more of a dubious strategy thing... BTW do all ads in Italy come with a huge agency logo (even if this one's nice)?

twelve_noon
Activity Score 617
Creative Director
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