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Dress

Published/Aired: 
January 2008
 Dress
 Dress

Description

Caption

Snakeskin feel. Golden touch.

Advertising Agency: Ogilvy Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Wilson Chow
Art Directors: Nils Andersson
Copywriters: Andrew Lok, Perry Zheng, Bo Deng, Matthew Curry, Rain Yu, Ning Chen, Lucia Li
Client Servicing: Keith Capella, Patsy Lo, Brian Lin, Alex Zumwinkel
Planners: Edward Bell, Nils Andersson
Media agency: MindShare
Photographer / Retouching: Platon
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sharks8us's picture

fantastic! 7 copywriters, two art directors, 4 client servicing, 2 planners, 2 creative directors and an ECD to come up with this!!!!

"float like a butterfly, sting like a bee! rumble young man, rumble"

sharks8us
Activity Score 36
Saigon, Vietnam |

"good artists copy. great artists steal"

tango48's picture

did not make me want to go out and get it !!

tango48
Activity Score 7
wkanaan's picture

surprisingly enough, the only ad ive seen so far with this many creatives.

wkanaan
Activity Score 483
Art Director
vaikunta's picture

It's quite normal thing to have so many people on ad because it'a China!

vaikunta
Activity Score 64
Graphic Designer
juliangray's picture

yes! Their population rate per ad is very high!!

juliangray
Activity Score 987
Art Director
juliangray's picture

yes! Their population rate per ad is very high!!

juliangray
Activity Score 987
Art Director
huzyisundead's picture

the phone's hot. they could have just put a couple of pics of the phone taken from the phonecam itself and i'll still think it's hot.

huzyisundead
Activity Score 107
Copywriter
Dalbir Singh's picture

So many creatives because this is how many people it takes to do a real ad on a project breif for an MNC client. Obviously you don't need a planner, an account team, a writer, or a media agency to do an ad for WWF.

Dalbir
www.AdOfDaMonth.com

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

Nthngmn's picture

Yeah i sincerely doubt that. You don't ever need seven writers.

Nthngmn
Activity Score 626
Art Director
teenie's picture

Can someone tell me why so few ads from China feature Chinese people...?

And this isn't much of a creative leap. So it's more of a pretty picture than an ad, to me.

teenie
Activity Score 1894
Copywriter
ssguixi's picture

Ogilvvy BJ deals Nokia creative 4 Asia Pacific region. that saying....even includes aus/nz

ssguixi
Activity Score 213
Art Director at Y&R
jiahsisco's picture

The comments are much better than the ad thanks peeps.

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

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