Shape, 3

Campaign
Agency Network: 
Published/Aired: 
March 2011
Dreft:  Shape, 3

Description

Creative Director: Heinze.Iwinski

Print advertisement created by Leo Burnett, Poland for Dreft, within the category: House, Garden.

Caption

Protect your Shape

Advertising Agency: Leo Burnett, Warsaw, Poland
Art Director: Sylwia Rekawek, Robert Chudzik
Copywriter: Justyna Nakielska
Photographer: Lukasz Murgrabia
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Ron Burgundy's picture

Please Explain...maybe my coffee hasnt kicked in yet.

Ron Burgundy
Activity Score 1616
Art Director at Southern California
Ron Burgundy's picture

ahh...very nice :)

Ron Burgundy
Activity Score 1616
Art Director at Southern California
kleenex's picture

Nice idea...

kleenex
Activity Score 57557
Web Designer/Developer
kleenex's picture

Nice idea...

kleenex
Activity Score 57557
Web Designer/Developer
Boxey's picture

Confusing.

Boxey
Activity Score 8847
Melaleuca In-House
AdBuzzer's picture

I like this campaign. But since it's a launch of a new product (in Poland), I think the bottle of Dreft should be depicted next to the logo to help people identify the product, category, and then find it on the shelf.

@JustAnOpinion: Dreft is a laundry detergent that apparently keeps your clothes in the original shape ;-)

AdBuzzer
Activity Score 1146
Marketing Manager |

http://adbuzzer.wordpress.com

atb2005's picture

One of the worst campaigns I've seen lately.

atb2005
Activity Score 13489
dollypoppin's picture

I dont like this. It's very confusing.

dollypoppin
Activity Score 1385
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

miko1aj's picture

hmm. I do like kitsch. But even through this filter i can't say i like the design. Idea is great, but typography, layout, colours... yuck.

miko1aj
Activity Score 3010
tytpol's picture

Nice idea in it. I adore Sylwia&Justyna!

tytpol
Activity Score 775
Copywriter |

www.tytpol.com

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