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Fashion Always Returns, Bell bottom pants

Campaign
Agency Network: 
Published/Aired: 
March 2010
Dreft:  Fashion Always Returns, Bell bottom pants

Description

Print advertisement created by Leo Burnett, Brazil for Dreft, within the category: House, Garden.

Caption

Fashion always returns. Take care of your clothes.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Photographer: Gustavo Zylbersztajn
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Hiperion's picture

forced

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
pez's picture

no, not forced, first one works fine, I like this idea, and is a great insight, because it's true...

pez
Activity Score 1804
Creative Director
Hiperion's picture

yes, it´s forced.and It´s not a great insight, it´s a fact

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

this ones bad. i mean could ve done without the split screen. makes it look aged

Guest
Guest's picture

insight is true.. but idea is basic

Guest
gioborde's picture

why forced?..good insight. I think its a good strategy. the art direction is not the best though...I.M.O.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

JamaisVu's picture

Not forced at all. Everyone will get it. I love the approach. I think these ads will do good at the awards.
Hiperion should do us all a favor and find a new hobby.

JamaisVu
Activity Score 408
pierrelastname's picture

very forced!

pierrelastname
Activity Score 2869
Copywriter
silvi's picture

wONDERFUL IDEA, BUT I THINK THE PANTS ARE NOT THE SAME

silvi
Activity Score 4172
Copywriter
suheru's picture

actually they are same, if you analyse you can see the retouches, forexample wrinkles
Seems like they used same technic on the other works.

suheru
Activity Score 54
Graphic Designer
Guest's picture

Muy buen insight Fabio!!!,, me gustó la idea y además me imagino que fué un trabajo de dia a dia.. saludos de Chile.
Arriba Sudamérica!!!!!!

Claudio Ruiz

Guest
picopalqlea's picture

mamon....

picopalqlea
Activity Score 999
Guest's picture

nice......

Guest
tytpol's picture

nice!

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

shahidali's picture

I just loved the idea. The best of the three. Creates the connection with the audiance instantly. Well done agency

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

aMm's picture

Idea and copy is good But execution is really mediocre.Split screen is not good........

aMm
Activity Score 60
Graphic Designer at Bangalore |

aMm

Dzsoi's picture

I really don't get how would it be forced. It's clear, logical and convincing. Take care of your clothes because you will need them later as well. Original argument.

Dzsoi
Activity Score 8611
Copywriter
Migzter13's picture

true.. true.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

perfect insight! bravo!

Guest
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