Advertisement

Dog, 3

Campaign
Agency Network: 
Published/Aired: 
March 2014
Dreft:  Dog, 3

Description

Pooches are wearing clothes which have accidentally been shrunk in the wash.

Print advertisement created by Leo Burnett, Russia for Dreft, within the category: House, Garden.

Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director / Art Director: Selim Unlusoy
Copywriter: Ivan Dergachev
Photographer: Gandee Vasan
Typographer: Taisiya Ganzha
Log in or register to post comments

Highest Rated

VeronicaFranco's picture

Its a bit confusing. Im not familiar with the product so at first I thought it was talking about removing pet fur from your clothes. I got it only after reading the explanation.

VeronicaFranco
Activity Score 789
Copywriter
parlinka's picture

terrible art direction!

parlinka
Activity Score 92
damnson's picture

They could have come up with a much better execution with this good headline.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Ads have a concept, I just do not think it works.

kleenex
Activity Score 57481
Web Designer/Developer
Temple's picture

Hey, this is a great idea! Unexpected, well done agency.

Temple
Activity Score 11341
Creative Director
VeronicaFranco's picture

Its a bit confusing. Im not familiar with the product so at first I thought it was talking about removing pet fur from your clothes. I got it only after reading the explanation.

VeronicaFranco
Activity Score 789
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement