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Agency Network: 
Published/Aired: 
February 2008

Description

Print advertisement created by Trampoline, Canada for Dragon Boat Festival, within the category: Recreation, Leisure.

Caption

Is the Dragon In You?
This July. Manulife Dragon Boat Festival

Advertising Agency: Trampoline, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Photographer: Dan Callis
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ogilvyandmenon's picture

what exactly is the dragon festival ?

ogilvyandmenon
Activity Score 178
O&M India
whitespace's picture

a dragon boat is a long boat where the leader bangs on drums while his minions/team paddles in synchrony.

got absolutely nothing to do with western, fire-breathing dragons.

whitespace
Activity Score 1953
Creative Director
ODoyle's picture

That guy in the back is really flabergasted... quiet shocked... he should get an oscar for this performance...

ODoyle
Activity Score 260
Art Director
like_duh's picture

the guys who created this, absolutely did not do some culture audit. least you could do is to wiki dragon boat festival. the idea behind this is warped.

like_duh
Activity Score 88
Other
chen115chen's picture

they know nothing about dragon boot~~~~~~chinese dragon don not make fire.

chen115chen
Activity Score 164
Other at tongji university |

one day ......C(0.0)D

cheza's picture

Doesn't work -- without the copy, it just seems like some twisted "Kid's Safety" ad.

cheza
Activity Score 100
Graphic Designer
phoamcor's picture

This one is worse than the first.

phoamcor
Activity Score 1284
wing2aska's picture

utterly irrelative. The dragon boat festival has nothing to do with the visuals, all of them!

wing2aska
Activity Score 58
copywriter
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