Sun Exposure
Description
This campaign is about the create a link between the exaggeration of image manipulation in social networks and the exaggeration of exposure to solar radiation. Over treatment impairs your image. Too much sun without protection harms your skin. And one of the main causes of skin cancer comes from this unprotected exposure.
Print advertisement created by FLEX And Comunicação, Brazil for Dra. Livia Facundo, within the category: Health.
Advertising Agency: Flex And Comunicação, Fortaleza, Brazil
Art Director: Lufe Lemos
Copywriter: Felipe Campos
Creative Director: André Nogueira, Rafael Azevedo
Art Director: Lufe Lemos
Copywriter: Felipe Campos
Creative Director: André Nogueira, Rafael Azevedo
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