Groupies

Campaign
Agency Network: 
Published/Aired: 
September 2010
Dr Tint:  Groupies

Description

Print advertisement created by Bleublancrouge, Canada for Dr Tint, within the category: Professional Services.

Caption

Feel like a star

Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Gaëtan Namouric
Art Director: Frédéric Roux, Laurent Salles
Copywriter: Maxime Paiement
Photographer: Alain Desjean
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CommandZ's picture

How are prepubescent girls considered groupies? Hmm, no. These are weak. The only thing I like is the backwards logo/sticker.

CommandZ
Activity Score 2387
Creative Director
atb2005's picture

When I first saw this campaign earlier today, the average score for each ad was like 8! I was thinking "Really??" So what's the connection between glass tinting AND being/feeling like a star?? This campaign tries too hard to be cool when there's nothing cool about the product itself. The backwards logo is not a good idea (not everyone would appreciate it).

atb2005
Activity Score 13489
paumarques's picture

molt bona campanya.

paumarques
Activity Score 1282
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Dzsoi's picture

For God's sake, let your children in!

Dzsoi
Activity Score 8563
Copywriter
Guest's picture

there is a good insight here, when people realize they cant see through a window the first thing they do is smash their face against the window to try to see through, like the campaign, and logo reversed,... you have balls

Guest
velle's picture

Brave client!

velle
Activity Score 1526
Copywriter
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