Advertisement

Let the freedom reign

Campaign
Agency Network: 
Published/Aired: 
December 2008
DQ LED:  Let the freedom reign

Description

Print advertisement created by Firstell, China for DQ LED, within the category: Personal Accessories.

Advertising Agency: Firstell Communications, Shanghai, China
Creative Director: Murphy Chou
Art Director: Murphy Chou
Copywriter: Murphy Chou, Yanli Song
Log in to post comments
STRTLRS's picture

These certainly have stopping power. Not so sure about selling power...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest's picture

Agreed. Seems as though this company is trying to add the "experience" factor to flashlights (torches), though as you said, I don't know how this would really translate to sales.

Does anyone buy a flashlight because it can make you feel better about yourself or the world?

Guest
ivan's picture

I think people buy flashlights as a security object. Just like a swiss knife. You rarely need it, but you feel good about having it. So anything emotional would work to advertise it.

ivan
Activity Score 14
Creative Director at Ads of the World
Guest's picture

Man its gud bt taxing on eyes!!!! ufffffffffffffff

Guest
Guest's picture

Good concept,very fresh!

Guest
Guest's picture

the cutting point is unique,good work!

Guest
unmanman's picture

greetings

i really like the idea as its something really out of the box but yes as STRTLRS pointed i do wonder if this campaign has enough selling power?

unmanman
Activity Score 118

ga ga goo goo ga ga...

Guest's picture

I don’t think I would stop long enough to read this.

http://www.stillad.com

Well I am sure the average GI-Joe will not.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now