Sweater

Campaign
Agency Network: 
Published/Aired: 
June 2011
Downy:  Sweater

Description

Print advertisement created by Grey, India for Downy, within the category: House, Garden.

Caption

Fabric Softener
Downy

Advertising Agency: Grey Worldwide, India
Chief Creative Officers: Malvika Mehra, Amit Akali
Executive Creative Director / Creative Director / Art Director / Copywriter: Amit Shankar
Account Manager: Ketan Desai
Photographer: Charudutt Chitrak
Log in or register to post comments

Highest Rated

kleenex's picture

awful execution....

kleenex
Activity Score 58791
Web Designer/Developer
pierrelastname's picture

not for cannes, definitely...

pierrelastname
Activity Score 2869
Copywriter
yoono's picture

i don't get it. it's hard to understand.

yoono
Activity Score 115
Art Director at ADRICH
ace85le's picture

At first glance I couldn't recognize what it is. Looks like a plastic tightener. At closer examination, I realize it's a soap bubble blower.

This is really not working on so many levels. Execution. Idea. Message. Very badly done.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

NataliaLima's picture

I thought it was a needle!

NataliaLima
Activity Score 1380
ace85le's picture

At first glance I couldn't recognize what it is. Looks like a plastic tightener. At closer examination, I realize it's a soap bubble blower.

This is really not working on so many levels. Execution. Idea. Message. Very badly done.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

The JACK's picture

o.k. I think I understand it. they want to say that, it make cloth so smoother like that thick cloth come in to such small pin or what ever it is..

The JACK
Activity Score 438
Marketing Manager
martucha's picture

It was really hard to get... And i still don't see the bubble blower... I think it might be a needle.
It really doesn't make any sense... Or I still don't see it.

martucha
Activity Score 60
Art Director
bhuvneshwar.chd's picture

bulls eye.

good one.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

makelogobigger's picture

this is the worst piece of work to come outta this yr's cannes

makelogobigger
Activity Score 470
Copywriter
pez's picture

no comments...

pez
Activity Score 1804
Creative Director
theshekhar's picture

its ok if u r frm out of asia nd u dont get it. i think the indians will get it. there was a tradition sharee in this sub-continent called MOSLIN that is so squeezable that u can keep it in a 2"X 1" box. by the way its not a bubble blower, its a needle. nice works.

theshekhar
Activity Score 20
shahidali's picture

Like the idea but the hole of the needle seems too stretched and big.
I think, as theshekhar mentioned, comparing it 'literally' with MOSLIN might have been better. Here the idea is present but not the comparison.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Boxey's picture

so bad

Boxey
Activity Score 8879
Melaleuca In-House
kleenex's picture

awful execution....

kleenex
Activity Score 58791
Web Designer/Developer
tuukka's picture

At first I thought it was presenting a balloon without air, but it didn't make any sense. If it's needle, it definitely doesn't look like one.

tuukka
Activity Score 50
hoozn's picture

ok. so its so soft that the fabric gets thinner?

im not exactly a sewer, but from my experience the problem with getting a thread through the eye of a needle is usually that the thread is too soft and/or too thick. so yeah, this ad doesnt make any sense imho.

hoozn
Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Advertisement
Featured Content

Latest Collections

Advertisement